Pedro Medina: Corporate Sales Director & Colombia General Manager in Boca Raton

(Holding) • Boca Raton FL 08/2015 - Present Grupociencia is a holding group focusing into the medical devices field, with direct presence in countries such as USA - Allegheny Medical Systems, Eurociencia Venezuela, Eurociencia Colombia, Eurociencia Costa Rica & Eurociencia Panama. The Group represent renowned world companies such as Smith & Nephew, Olympus, Zimmer spine, CR Bard, Stryker, Soring, Dornier and others. Corporate Sales Director & Colombia General Manager • Corporate strategic planning including Market Research, Trend Analysis, Market Share (Upstream & Downstream markets), Competitive Analysis, SWOT Analysis, New Product Launch, Price to Market. New Project Analysis (project proposition, due diligence, local acquisition and local implementation).

Miami FL 09/2014 to 07/2015 Depimiel is a Hair Removal Wax manufacture company with two facilities in Brazil & Argentina, with over 25 years in this market. Depimiel has Distribution in 5 Latin America countries. US Sales Manager * Developed the Hair Removal Wax US market reaching US Distributors and Beauty Suppliers. * Appointing new contracts with US Distributors and Beauty Suppliers nationwide. * Launch new products & established brands through developing a business plan to this particular market.

for Latin America companies, conducting market research and supporting the launch of new products. Marketing Consultant as Self-Employed * Market research for new products or line extensions. * Contact potential suppliers for new products or established products, with better conditions related to price, deadline, credit terms.

West Palm Beach FL 02/2012 - 06/2013 Medical Devices manufacture with particular focus in Pelvic Floor rehabilitation. Mainly focus in Capital equipment and Disposables for Urology, Gynecology and Proctology fields. Latin American Regional Manager - Mexico to Argentina • Including strategic & tactical planning per market, distributor relationships and promotional plans, dealer catalogs, regional promotions, samples, trades shows, regional congress and product pricing, profitability and forecasting. • Identify KOL's (decision makers, Urologists and OBGYN users), main competitors and products by market (country positioning instead market positioning). Develop local workshops, training and hands on meetings for the distributors sales people and local users (physicians, nurses and technicians). • Responsible for registration process. Inform to Regulatory affairs documents requested to initiate the local registration by country.

Caracas - Venezuela 06/1991 - 06/1996 Serono andina as part of Serono Switzerland, covered from Guatemala to Chile. Marketing & Sales Director