Puren Palaz: Brand Manager in Toronto

? Launched new start-up company and developed their brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short and long term ? Coordinated with vendors and distributors to get critical input on how to design a glazing system options and the implementation can be improved ? Conducted market research and secured 400 prospects within a month and organized profile data for further communication ? Activated sales campaigns using email, print and social media tools and gained 40% leads

? Facilitated customer communications and relations, resolving problems and implementing effective short and long - term creative solutions ? Managed and led daily and weekly workflows and schedules to maintain high service levels and customer satisfaction ? Developed strategic plans and presentations to increase business performance and profit ? Implemented new brand strategies to increase in sales and daily interactions ? Formed as a bridge between staff and customer for smooth communication

Toronto January 2017-April 2017 Canadian Procurement Company for US and Canadian based government tenders International Trade and Marketing Associate ? Sourced potential US government projects and linked with manufacturers in various location including Canada and Japan ? Managed the movement of products/ equipment / materials in and/or out of country in accordance with US and Canadian governments organizational policy ? Negotiated contracts to lower the cost, speed up the lead time and accuracy of logistics to increase profit and customer satisfaction of the government agency

? Developed trade marketing strategies and plans to meet business objectives including market share, volume, profit and distribution ? Analyzed internal and external sales data, P&L reports aimed to improve market position and profitability of the company ? Forecasted all promotional materials and coordinated the logistics from production to distribution ? Launched a new incentive program collaborating with account managers, brand managers and retailers and increased sales by 5% ? Managed a budget of $10M ? Joined an International Shopper Marketing competition and ranked in top three with a Beer Pub Project ? Managed distributers in various locations including Bulgaria, Georgia and Greece

? Identified, developed and implemented marketing strategies for fabric softener category ? Development and alignment of brand marketing strategies for new product launch ? Managed 360 degree marketing plans and interacted with brand managers, third party agencies and field team ? Controlled marketing & promotional expenditure within accrued budgets