Rachel Whittemore: Account Executive in West Hollywood, CA

• Manage day-to-day media/press needs of apparel/accessory accounts • Actively develop, tailor & pitch trend/feature ideas for each brand • Secure national/regional press for accounts, online & print (including ELLE, Harper’s Bazaar, InStyle, WhoWhatWear, Vogue.com & more). • Handle all celebrity gifting while building relationships with top stylists for Jessica Alba, Miranda Kerr, Gwen Stefani, Jennifer Lawrence etc. • Pitch & handle all blogger programs/sponsorhips - secure placements on top bloggers (Man Repeller, Song of Style, etc.) • Plan & execute seasonal editor previews in both NYC & LA • Oversee special events for clients, with responsibilities of logistical planning, media attendance/coverage & post-event recaps

• Managed editorial press requests & sample trafficking for all fashion clients, generating monthly status reports • Developed active databases for local, regional & national press contacts • Facilitated showroom appointments for celebrity & editorial stylists • Designed & distributed formatted press clips, archiving all media hits • Supported project research, event planning & social media campaigns