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Head of Marketing

Marketing & Sales

Creative marketer with 10+ years of experience in advertising, brand development, product consulting, and marketing leadership. Honed a diverse skill set for unraveling unique business challenges and designing and executing creative solutions. Analytical thinker who leverages research and channel strategies to drive marketing performance. Proven project management abilities with strong written, verbal and presentation skills. Passionate about the relationship between products and brands and the role they serve in consumers lives and culture today.

Currently, Roarke is the Head of Marketing for Flo Technologies, working to build awareness and adoption of a new plumbing and water conservation technology and also expanding the definition of “home security.” Since launching in early 2018, Roarke has led Flo to win numerous industry awards, including those from Popular Science, CES, Green Builder, and KBIS. The product has been featured in outlets such as The New York Times, CNBC, Digital Trends, The Los Angeles Business Journal, and more. 

Specialties: account management, advertising, brand management, brand & marketing strategy, brand and product innovation, creative production, PR

Developed the strategy and executed the launch of a home water monitoring and leak
protection product with a multi-channel, award-winning marketing campaign.
? Generated over 360 press mentions and the potential of over 2.2 billion media impressions
since May 2018.
? Achieved a 700% YOY growth in website sessions, 21% MOM average conversion increase, and average time on site of over 3 minutes.
? Achieved product placement in Home Depot stores nationally and on HomeDepot.com.
? Planned, executed, and positioned Flo as the category leader starting at CES 2018 and have
maintained that position since.
? Managed all tactics including social media, PR, web and email, and tradeshows.
? Worked closely with Moen leadership to develop and launch a co-branded product.
? Identified, awarded and managed partner agencies including digital, PR, as well as freelance
creative resources.

Find out detailed information about Roarke OBrien, Head of Marketing in Los Angeles, CA

Roarke OBrien: Head of Marketing in Los Angeles, CA

Roarke OBrien

Flo Technologies

Arizona State University