Robin Mavis: in Arvada, CO

Led the global creative design direction and development process for multiple product lines. Created design briefs for new and revised silhouettes, fabric and material selection, desired fit, target pricing, and customer profiles to create a clean, competitive product within its market. Designed and developed outerwear, gloves, headwear, packs, bags, and cut-and-sew apparel. Followed and shared trend tips around fabrics, materials, trims, colors, patterns, print techniques, and embellishments. Coordinated daily communication with factories, including frequent trips to Asia for timeline and production support. Evaluated prototypes, sales samples, and production garments for quality. • Frequently handled product presentations for global sales meetings, developmental planning meetings, and retail feedback meetings. • Managed a creative team of 4 highly skilled individuals, working as liaison between differing needs and responsibilities. • Achieved #3 overall market position for Ride and Cappel outerwear in the snowboard-specific outerwear category. • Grew margins by 7% in one year by finding solutions to reduce costs of products.