Ryan Wood: Merchandising Manager - Men's Fashion Lifestyle in Oakland, CA
Ryan Wood
Merchandising Manager - Men's Fashion Lifestyle
Oakland | United States
Skills
No information
Interests
Snowboarding
Surfing
Interior design
Skating
Furniture restoration
Vintage collecting
Industries
Fashion
Lifestyle
Skate
Snow
Streetwear
Surf
Summary
Activity
Projects
No information
Work experience
THE NORTH FACE
Merchandising Manager - Men's Fashion Lifestyle | 04/2018 - Current
• Oversee $150M in annual volume for both Wholesale and DTC channels (Mens lifestyle apparel and logowear).
• Own marketplace insights for mens lifestyle; developing strategies to gain market share and build brand relevancy.
• Architect seasonal briefs to product/design teams; developing key merchandising stories, segmentation/rollout
strategies, and product lifecycle.
• Manage the company-wide quick turn logowear program; developing new processes to streamline and amplify in-season
opportunity.
• Conceptualize and brief SMU capsules for premier lifestyle accounts, effectively balancing forward-thinking design with brand DNA. Through a strong product development background, able to both anticipate and develop creative
solutions to manufacturing limitations, price, lead times, margin, etc.
Urban Outfitters Inc.
Senior buyer - Men's jackets, outerwear, woven tops & vintage | 01/2011 - 01/2018
• Manage a $50M annual business for both Retail and Direct channels.
• Experienced in partnering with vertical design/production, national brands, and 3rd party market development.
• Create both seasonal and multi-year strategies for optimizing speed & flexibility within the design calendar.
• Excel in design/product development with 3rd party private label vendors, licensees, and global brand SMUs.
• Strong foresight for trends, with ability to re-appropriate relevant ideas that feel both familiar yet unexpected. Able to effectively balance volume vs. small ideas.
• Delivered an $8M (+35%) top line volume increase and a +50% GM$ increase in jackets & outerwear from 2013-2018.
• Built new allocation segments for cold weather outerwear; resulting in a +500% GM$ increase over 4 years.
• Expanded product tiers across the entire department, resulting in a +30% AUS increase from 2013-2018.
• Lead and grow a team of four (one associate buyer, one assistant buyer, two buying operation coordinators).
Education history
URBN, Inc.
Certificate | 2011 - 2012
Westfield State University
Bachelors Degree | 2003 - 2007
Connections
Companies (0)
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