Sara Zahedi: Freelance Graphic Design/Art Director in New York, NY

On-demand project based graphic designer. Capabilities include branding, promotional content, marketing materials, graphic illustration, packaging design, wayfindings, apparel design and more. Client portfolio includes Bookend Capital Partners, Blades, Ora de Pasta, Bon Secours Charity Health System, Cabin 19, KingsBridge Farmers Market, Babes Ride Out, & more.

Designing for packaging, collateral, signage, advertising, and other branded materials while assisting production. Sourcing materials and solutions as needed for photography, design, production etc. Creating and distributing visual guidelines and product catalog to internal and external teams, including retailers and licensed partners. Assisting in production of photography and photo retouching.

Lead in-house graphic designer and creative direction for all print and digital designs distributed nationally: production design, marketing collateral, corporate branding, lookbook, in-store and point of sale, trunk show materials, photo and production editing, and sample sale collateral. Worked directly with marketing and buying teams to develop marketing calendar and weekly concepting of emails. Created UX/UI designs for desktop and mobile site, acted as production assistant for in-house ecomm and lifestyle shoots. Responsible for budgeting of lookbook, mailers, and store signage.

Promoted from sales to key-holder. Responsibilities included but were not limited to product inventory, sales goals, manufacturer distribution, sales team management, customer service, quality control, ?ting and assembling skateboards, inlines, snowboards and product merchandizing.