Shane Blem: Vice President of Sales in Portland, OR

Recruited by Dr Martens to re-org, re-build, re-brand all of Dr Martens International Americas Business, with a focused "boots on the ground" strategy in both LATAM and CANADA. I developed, implemented and managed the following in my time with Dr Martens • Organized and managed a full review/audit of all Dr Martens Distributors in LATAM • Developed a highly focused DTC distributor strategy to rebuild brand reputation and integrity, • Created a new distributor direct ship model, which was the building block to profitable pricing/margins for both Dr Martens and its distributor partners • Hired new distributors specializing in DTC business direction (Mono Brand Ecommerce, Mono Brand Retail) • Developed grey market policing strategies and worked closely with both Americas and International legal teams to mitigate diversion activities in LATAM • Organized and managed a full review/clean up of all Dr Martens Canadian retailers, • Developed a Canadian 3PL business strategy and supervised the distribution center roll out. • Built dedicated LATAM and Canadian based sales organizations, which included (CS, Independent Provincial Sales Teams, and focused Sales Ops and Marketing teams. • Designed and oversaw sales commission pay structures and wholesale pricing strategies. • Developed all Dr Martens Canadian Tradeshow activities and relationships. • Built dedicated Canadian and LATAM DTC websites and additional Dr Martens Retail Store locations.

• Originally Hired in 2003 to assist with both U.S. and International Customer Service needs. • Promoted to Sales Support Manager in 2005 with a heavy focus on our international partners. • Promoted to Canadian Sales Manager in 2009. • Promoted to Director of Sales in 2012, until I left in 2017 for a position at Dr Martens.

Started this retail company with a silent partner in 1998. NWBS was a full service, action sports, retail store, specializing in Snow, Skate, Wake and Surf products, with a full snowboard service shop and rental fleet. • Oversaw and managed every aspect of this business, which included: Operations, Finance, Purchasing, Marketing, Sales, CS and more. • Opened a second store location after year 2. • Made a decision in 2002 to sell my portion of the business to focus on our soon-to-be newborn and relocate to Oregon to start a new chapter with DAKINE.