Sonia Rosales: Hispanic Business Liason- Account Executive in Riverside, CA

Lead Hispanic Media team in aggressive outreach plan to cater to this key demographic, Grow Hispanic sales region 215% year over year starting from a $0 territory, Acquired new relationships with organizations and agency partners throughout Southern California, Implement and launch U-NEXT ( Pop –culture/Entertainment ) Outreach for Latino 2nd generation demographic, Put together sponsorship and partnership opportunities with important groups in Latino Community including: Binational Health Fair , Riverside Tamale Festival, Planes of Fame, Independence Day Festivities, Latino Car Show among others, Complete projects from proposal inception to event execution, Prepare and present current media portfolio to various large groups, Worked with various multicultural groups and committees to implement events , Brought in 95 accounts within first 12 month period in a $0 territory, Planned and introduced new ideas for Hispanic Outreach, Researched and analyzed demographics and implemented a planned strategy in traditional and digital media, Assist in any and all account development including customer service, organization, problem management, and suggested media buys, Ability to work independently and as a team player for the greater good of the company brand Educated in various digital platforms including : SEO, SEM, Website Building, Social Media Management, Reputation Management, Search Remarketing ,Site Retargeting, Manage and keep relationships with key decision makers including CEO level executives, match clients with the right solutions for their needs, Serve as integral member of team that consistently exceeds monthly budget as well as special initiative quotas, Consistently exceed expectations of cold calls weekly earning recognition as one top account executives with most outbound calls on sales floor

Worked closely with various members of finance, billing, production to cohesively work on projects, Daily Morning Meeting organization and paperwork for sales managers, Worked on employee schedules and consultation appointment setting, Assist in collateral for marketing presentations, Research analysis of specific assigned territories, Assist in sales and product training, Cold calls to potential new clients, Research and develop marketing plan for clients, Project Management

Earned Top Sales producing branch in region 3 times,Local marketing plan of branch location, Managed a team of 6-12 employees, Sales Training, Delegation of office duties, Plan and Marketing strategies for branch locations, Presentations to various businesses and organizations, Analyzed quarterly earning potential, Put together monthly trending revenue reports for DM, Earned Top Performer for Southern California region 4 times, Promoted to assistant Branch Manager within 7 months, Promoted to level 1 Assistant Manager within a year