Stacy Castro: President in VERONA, WI

Product design and development

Developed products to make babies happy, and therefore make their parents' lives easier, including: • Baby carriers • Soft toys • Travel products • Feeding products • Nursing and maternity aids My role kept me involved through all stages of the design process, including: • Trend research and strategic planning • Concept generation (sketches, mockups, renderings) • Product testing (in-home research) • Creating and supporting the development of speci?cation drawings & CAD. • Communicating with factories in China • Presenting to buyers

Brought brands to life with strategic thinking and packaging design, including: • Managing projects for clients such as P&G, Colgate Palmolive, Paris Presents Inc., Kraft, & Smuckers. • Brand strategy • Concept generation (sketches, mockups, renderings) • CAD development • Writing proposals & presentations • Managing budgets • Travel to countries such as China, Japan, South Korea, and London for consumer research. • Visiting manufacturers to understand process

Packaging design, CAD development, mockup creation