Stephanie Myers: Sponsorship Director in Carlsbad, CA
Stephanie Myers
Sponsorship Director
Carlsbad | United States
Skills
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Interests
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Industries
Golf
Lifestyle
Outdoor
Run
Triathlon
Health & Fitness
Summary
Activity
Projects
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Work experience
J&A Racing Inc
Sponsorship Director | 06/2009 - Current
J&A Racing is an event management company that owns the Yuengling Shamrock Marathon Weekend (30,000 runners) and 5 other top tier running races in the Hampton Roads, Virginia area.
• Plan and develop sponsorship program objectives and content. Assess quality of program operations. Modify existing program services or create new program offerings to maintain or enhance program standing
• Utilize consultative sales skills to generate new business as well as up-sell current clients bringing sponsorship revenue up over 400% in 6 years
• Develop corporate sponsor target list and identify connections within target corporations
• Create sponsorship packages identifying potential benefits to sponsors and benefit differentiation between different levels of sponsorships and develop a presentation for each of the various sponsorship levels
• Manage sponsor participation at event expos with up to 150 vendors and over 70,000 attendees
• Network with corporate community, seek and secure multiyear sponsorship agreements and manage sponsor relationship
• Direct various vendors and suppliers; registration, event management, decorators, entertainment, volunteers,
• Present to C-level executives, prospect local and national companies
• Develop and execute activation strategies and plans for different clients from Anthem Blue Cross and Blue Shield to Gatorade
• Brand “police” for sponsors ensuring signage, collateral, logo and brand stay within graphic standards
• Development and management of Charity and Corporate Programs
• Work closely with corporate and charity partners on strategy, marketing and onsite activation
• Creation of monthly e-newsletters to market event and sponsors to database of 95,000
• Contributor to social media strategy and content
• Website management (6 websites)
• Negotiate with hotel partners for trade/commissions for race weekends
• Maintain cloud-based athlete registration system, segment for specialized marketing communication
Education history
University of North Carolina at Wilmington
Bachelor of Science | 1991 - 1996
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