Stephanie Myers: Sponsorship Director in Carlsbad, CA

J&A Racing is an event management company that owns the Yuengling Shamrock Marathon Weekend (30,000 runners) and 5 other top tier running races in the Hampton Roads, Virginia area. • Plan and develop sponsorship program objectives and content. Assess quality of program operations. Modify existing program services or create new program offerings to maintain or enhance program standing • Utilize consultative sales skills to generate new business as well as up-sell current clients bringing sponsorship revenue up over 400% in 6 years • Develop corporate sponsor target list and identify connections within target corporations • Create sponsorship packages identifying potential benefits to sponsors and benefit differentiation between different levels of sponsorships and develop a presentation for each of the various sponsorship levels • Manage sponsor participation at event expos with up to 150 vendors and over 70,000 attendees • Network with corporate community, seek and secure multiyear sponsorship agreements and manage sponsor relationship • Direct various vendors and suppliers; registration, event management, decorators, entertainment, volunteers, • Present to C-level executives, prospect local and national companies • Develop and execute activation strategies and plans for different clients from Anthem Blue Cross and Blue Shield to Gatorade • Brand “police” for sponsors ensuring signage, collateral, logo and brand stay within graphic standards • Development and management of Charity and Corporate Programs • Work closely with corporate and charity partners on strategy, marketing and onsite activation • Creation of monthly e-newsletters to market event and sponsors to database of 95,000 • Contributor to social media strategy and content • Website management (6 websites) • Negotiate with hotel partners for trade/commissions for race weekends • Maintain cloud-based athlete registration system, segment for specialized marketing communication