Stephen Cocca: in Everett, MA

Create marketing and digital strategies for Sporting Goods. Manage a 12M marketing budget. Partner with Global Retail Brand Leadership to translate the vision to the North American Retail Marketplace. Manage Category Brand Managers and Product Presentation Teams in the creation of in-store marketing programs to communicate compelling category and lead product stories seasonally. Authored, designed and published the NIKE Retail Playbook. The doctrine provided brand standards and visual merchandising direction to create optimal consumer experiences for in-store and online. Build and foster strong relationships with retailer’s senior leadership in development of marketing plans. Partner with Sports Marketing and Category Brand Directors in the execution of consumer focused in-store activations. Direct Retail Brand Design and Brand Operations in the creation of permanent NIKE shops and category destinations. Partner with retailer senior leadership to ensure NIKE brand spaces are in primary position within apparel, footwear and equipment. Develop account specific marketing calendars inclusive of in-store, digital and consumer activation events. Manage Product Presentation Teams to ensure the visual merchandising standards and guidelines are upheld at retail.