Talita Taiti: E-commerce & Retention Marketer in Encinitas, CA

Marketing Strategy: - create a unique visual identity and voice that sets the company apart - brainstorm ideas for editorial calendar based on popular keywords, industry trends and analytics - serve as company’s spokesperson and key contact for media and influencer collaborations Content Creation: - create, source and manage content for Instagram, Facebook, Twitter, Pinterest, emails and website - photograph and edit lifestyle product shots - design creative assets on Photoshop Social Media & Community Management: - schedule posts on Buffer, Later or post directly - monitor branded and industry hashtags - engage followers across all social channels - engage potential customers who aren't followers yet - maintain conversations with key influencers - respond to support emails and live chat - respond to mentions, comments and DMs - source high-quality UGC to re-post Influencer Marketing - develop influencer database - build relationships with micro and macro industry players - set up affiliate marketing and maintain ads and campaigns - coordinate influencer-generated content for blog, newsletter and social media - plan and execute giveaways, IG stories takeovers and gifting campaigns - track results and refine influencer strategy accordingly Writing - write SEO-friendly blog posts and long-form emails covering beauty, health, wellness, fashion, spirituality and holistic lifestyle - write content for all pages and products Email Marketing - plan, design, edit, code and launch weekly and automated email campaigns to 20k+ subscribers - design emails on Photoshop - code templates on Mailchimp or Campaign Monitor using HTML and CSS - schedule, A/B test and optimize future emails SEO - optimize website for better ranking with a focus on improving UX - set-up Google Analytics and Search Console - re-write alt tags, SEO titles and descriptions - optimize images to reduce page-load time - suggest (and coordinate if needed) development fixes to improve ranking

Technical support partner for influencers at all stages of their blogging journey. Make genuine connections with bloggers and help them run a WordPress.org blog. Provide strategic advice on improving digital presence, growing traffic and monetizing their content. Coordinate all tech support requests, from page speed optimization to CSS updates. Manage a team of developers and designers through project execution. Expert on the WordPress dashboard and its structural functionality. I know my way around hosting dashboards and can create new FTP credentials and make adjustments.

Led digital marketing strategy. Grew Instagram following by 500% and Pinterest by 200%. Increased online sales by 66%. Established Marketing Department, recruiting and training 3 new hires. Strategized SEO & customer acquisition with 3rd party agencies. Started ShareASale and RewardStyle affiliate marketing programs, generating 40% of monthly traffic. Directed web development and marketing team to improve UI and UX for US & Canada websites. Coordinated the launch of 25 new brands. Managed copywriting and visuals for Shopify ecommerce website. Executed social media strategy, community engagement, and email campaigns. Built relationships and coordinated cross-promotions with 100+ beauty & lifestyle influencers. Worked with brands to organize flash sales, product exclusivity, giveaways, and in-store events. Strategized monthly editorial calendar with in-house marketing team. Created a unique visual identity and defined voice for social media and email campaigns. Developed, edited and managed content across Instagram, Twitter & Pinterest. Served as company’s spokesperson and key media contact. Managed online community and coordinated cross-promotion with KPIs. Planned, designed, edited and launched all email campaigns to 20k+ subscribers.