Tatiana Sana: Executive Director, Global Brand Technology - West Coast in Ladera Ranch, CA

Los Angeles, CA Dec 2018 - present The Estée Lauder Companies Inc. is a multinational manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products, based in New York City. The company owns a diverse portfolio of brands, distributed internationally through both digital commerce and retail channels. Executive Director, Global Brand Technology - West Coast Positioned as CIO for the West Coast brands of Estee Lauder portfolio: Smashbox, GlamGlow, and Too Faced

Los Angeles, CA Mar 2018 - Dec 2018 Fast Retailing Co., Ltd. is a ¥2,100 billion Japanese retail holding company and the world's third largest apparel retailer. In addition to its primary brand Uniqlo, it owns GU, PLST, fashion J Brand, Comptoir des Cotonniers, Helmut Lang, Princesse Tam-Tam, and Theory brands. In 2018 Fast Retailing is ranked as #32 on the Forbes World's Most Innovative Companies list. Director, Information Technology - J Brand Responsible for management and execution of IT strategy for J Brand, overseeing IT functions and projects, and directing the effective delivery of eCommerce, Wholesale Operations, Omnichannel, Supply Chain, Production, and Finance IT solutions. * Build strong partnerships with business stakeholders, understand their strategic goals, offer value add IT solutions to deliver top line, bottom line and sustainability improvements, and support company's overall global strategy. * Create and manage budget for technology expenditures and investments, plan IT spend to maximize ROI. * Analyze the needs of all departments and determine ways to meet business objectives by enhancing existing or developing new system and integration solutions. * Create IT policies, establish work intake governance, manage alignment of technology solutions to business goals. * Manage third party software and hardware vendors, direct research and selection of IT equipment and applications. * Consult on the Global SAP FI/FMS, POS and Digital roadmap for the Fast Retailing Affordable Luxury Brands group.

Responsible for the successful roll out of SAP Fashion Management Solution (FMS), Product Information and Lifecycle Management (PIM/PLM), B2B, B2C, Omnichannel and Digital Solutions, and other strategic business transformation programs in the Americas region. * Lead and prepare executive level meetings to share program status and challenges. * Define regional program scope, objectives and change management strategy. * Create and track the program budget, manage relationships with vendors and third parties * Understand cross functional risks, dependencies and gaps within various projects in the program and take steps to mitigate those, evaluate and implement new tools or processes, when needed. * Achieve alignment and reach consensus on common goals between globally diverse cross functional teams and departments including IT, Sales, Customer Service, Supply Chain, Internal Audit, Compliance, Planning and Analytics. * Enable omnichannel solutions requiring systems integration, such as integration of FMS and CAR to POS, B2B, digital commerce and customer service solutions. * Steer collaboration and cooperation between business and IT functional leads to ensure on time and on budget program delivery in a fast paced transformative environment. * In consultation with business owners, set up qualified cross functional work streams and resource plans. * Build relationships and true partnerships with key stakeholders/senior management to support delivering business transformation and realizing company objectives.

Delivered astute leadership of projects that put ASICS on the eCommerce, Digital and Retail map in Americas region and globally. Played an integral leadership role defining global ASICS FMS strategy and applications roadmap. * Successfully implemented eCommerce projects overarching multiple platforms and global teams. • Managed all pertinent aspects of Scrum project delivery for hybris B2B platform integration into SAP - launched in May 2016 and oversaw all site operations and improvements. The site enabled sales organization's transformation to self-serve model and contributed $50mln revenue to ASICS annual sales. • Enabled launching Magento eCommerce platform at ASICS Canada subsidiary. • Launched integration of Runkeeper eCommerce site with ASICS SAP drop ship program. • Launched eBay, Jet, Newegg, Rakuten eCommerce marketpaces integrated into SAP AFS. • Launched US Onitsuka Tiger eCommerce hybris site in 2014 and US ASICS Tiger hybris site in 2015. • Launched hybris B2C eCommerce platform in the US as the first pilot market in April 2013. * Managed IT aspects of the regional Retail solution implementations. • Managed Retail POS switch out project for the US Fleet of full price and outlet stores - 99 in total. • Managed Retail Teamworks implementation for Mexico subsidiary. • Led integration of the KWI Retail solution into SAP AFS platform for the US market. • Facilitated Retail solution integration into Visual Next ERP for ASICS Canada. * Managed global IT projects for ASICS America Group liaising with the Global Enterprise Solutions HQ. • Executed blueprinting of ASICS FMS OTC solution and contributed to building FMS prototype in cooperation with SAP Fashion Product and Development resources. The prototype became the base for ASICS Europe FMS pilot and the template for subsequent ASICS FMS global rollouts. • Facilitated pilot phase of the CAR/CEI implementation linking MyASICS, Retail and hybris Commerce data to deliver first ASICS omnichannel solution with hybris Marketing campaigns. • Managed implementation and solution architecture of the Global Master Data Management project and Data Visibility enablement for AAG subsidiaries to ASICS HQ in Japan. * Enabled transition from the distributor to subsidiary model in Americas region. Delivered strong leadershio of projects, solutions, vendor and tools evaluation and selection. • Managed ASICS Argentina full life cycle SAP implementation including integrations with DHL 3PL and digital invoicing provider EDICOM. Managed vendor relationships with third parties in Logistics, Legal and Finance. • Managed ASICS Chile and ASICS Peru end to end AFS implementations on time and on budget. • Facilitated creation and enablement of LATAM shared services center located in Brazil. • Created and managed LATAM IT implementation budget and resource plan. • Applied US AFS template for the newly created ASICS Mexico subsidiary's SAP implementation. Led solution design and integration with EDI and digital invoicing provider in the country.

Managed SAP applications driving enhanced efficiency of core business operations such as Finance, Sales, and Supply Chain. Brought structure, stability and governance to SAP environment while providing an oversight of new projects. Successfully reengineered and grew a flexible internal IT Applications Organization fully aligned with business strategy and priorities. * Led CRM, EDI, MM, SD, LOG, SCM, PI, BI teams driving continuous performance and process improvements including automation initiatives to increase efficiency and revenue streams. * Built, developed and managed internal resources and budgets, along with overseeing and approving team training and development plans, and conducting annual employee performance evaluations. * Effectively acted as a PMO and Change Manager while leading prioritization meetings with business stakeholders. * Introduced SAP VLM for estimating ROI and realizing value of the projects. * Managed Solution Manager CHARM implementation project to enable J-SOX compliance and governance. * Defined and established SAP Organization Governance, planned releases and Change Review Board processes. * Conducted a detailed assessment of SAP environment, identified gaps in the original implementation, and formulated recommendations for improving SAP solutions. Engaged SAP America to conduct Health Check of SAP application environment and implemented Top Tier High Risk system optimization recommendations.

Managed projects to deliver commercial and supply chain systems enhancements. Managed vendors and cross-functional teams, requirement gathering, assessing and translating them into clear compelling business cases. * Participated in SAP AFS project's assessment, preparation and blueprinting phases. * Managed project to redesign interfaces between TMaG Central Product Launch System and adidas SAP MDM. * Managed implementation of Embtrak application, which resulted in automation and integration of color coordinating order fulfillment, quadrupled productivity, and reduced overhead by 40%. * Rolled out Cresting commercial application to Europe TMaG subsidiary. * Managed enhancement projects for sales and customer service (variant configurator, reverse logistics, 3PL) in order to improve order book and shipping files, as well as inventory management and control.

Facilitated and managed common global Oracle EBS SCM solutions as part of the largest multi-faceted ERP implementation in the world. Provided deployment assistance across Business Units around the world. * Led successful implementation of Global Reporting, Analysis and Strategic Planning project for Alcoa World Alumina to capitalize on OTC implementations in North and South Americas, Europe and Australia. * Oversaw and managed activities for Oracle 11.5.8 and 11.5.10 upgrade planning and testing. * As part of PMO organization, the main task was to maintain EBS solution commonality across many business units.

Responsible for leading team of consultants to devise and support common Oracle documents and solutions. Coordinated internal audit activities for the entire Global EBS project to ensure compliance to Sarbanes-Oxley section 404 requirements and controls. Established Alcoa Self Assessment Tool (ASAT) as internal control tool set.