Tessa Mitchell: Founder in Truckee, CA

Founder of thriving Tahoe-based eco-dry cleaning and commercial laundry company built on the pillars of quality, service and integrity. Stable business with employee-run daily operations. • Built company from ground up, assuming an estimated 40% market share in 1.5 years. • Developed brand strategy, look/feel, and all related marketing assets, along with short- to long-range marketing programs. • Successfully executed all business launch activities, including business, strategic, and operations plans, corporation formation, and more. • Strong focus on customer satisfaction with customer-centric culture of accountability, integrity, and transparency, resulting in customer and staff loyalty.

Key Responsibilities: Oversaw marketing strategy for high-growth leading global consumer products company. Led, developed and retained diverse team including in-house graphic design, web, PR, social media, content, trade shows, events, and marketing operations, earning positions of increasing responsibility. • Spearheaded B2B and B2C marketing initiatives for diverse and growing product and service portfolio under a variety of unique brands, helping lead to 5 year top-line cumulative sales growth of >30%. • Developed integrated marketing strategy and launch plans for new products and services, driving profitable growth of core product categories, each year surpassing prior year KPIs. • Led attack plan for top-selling consumer products category, driving YoY sales increase of 20%+ for 4 consecutive years. • Led dealer opt-in program resulting in >50% YoY increase in dealer participation. • Oversaw high margin consumer product category, driving top line sales growth of 10% and gross margin improvement of 17% through value improvement (VI) activities. • Implemented lean initiatives to increase efficiency 40% and cut costs by 32%. • Team leadership resulting in dramatically increased productivity, ongoing development, and zero turnover among direct reports over nearly 6 year tenure. • Orchestrated complex transition strategy, consolidating from six brands to three, creating greater synergies and efficiencies in alignment with global strategies. • Appointed Values Champion, and developed and rolled out core corporate values to organization. Led teams through successful deployment, including bimonthly activities aimed at culture building through increasing awareness, education, and promoting results, accountability and recognition.

Key Responsibilities: Developed and executed marketing communications tactics for global sports medicine company, including creative design, advertising campaigns, trade shows, events, and online marketing, with consistently increasing levels of responsibility. • Appointed lead on corporate branding initiative following acquisition, developing comprehensive 3-year plan and budget to integrate divisional identities. Managed cross-functional teams to successful implementation. • Led global development and execution of marketing tactics for 24 new products across a variety of portfolios, including commercialization of the Fusion line of athletic and OA braces, which garnered 25% market share in two years. • Developed and deployed training program for 250+ member sales force including digital training modules, videos, product profilers, and other key materials.