Theresa LaVelle: Director of Marketing in North Port, FL
Theresa LaVelle
Director of Marketing
North Port | United States
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Work experience
Fort Myers Brewing Company
Director of Marketing | 12/2023 - Current
Skechers USA
Graphic Designer | 11/2018 - 12/2023
-Conceptualize, design and execute graphics and prints
-Formulate concepts and render illustrations for seasonal workbook covers and inside page layouts
-Interpret brand aesthetic and work from conception of ideas through to the completion of the line and catalogs
-Create complete illustrations by combining painting, hand-drawn and digitally created images ready for print
Fat Point Brewing
Brewery Graphic Designer and Marketing Manager | 01/2015 - 12/2017
-Responsible for executing successful marketing plans and creating Fat Point Brewing's public face in the market
-Researched, selected and managed vendors to produce collateral materials, POP, merchandise, and other items printed or produced by external vendors
-Responsible for all photography, graphic design, copywriting, and development of merchandise for Fat Point Brewing and sister brewery
-Proactively managed Fat Point Brewing's social media presence, including making posts, responding to inbound messages, social comments and consumer reviews
Whole Foods Market
Lead Graphic Artist/ Marketing | 01/2014 - 01/2015
-Produced and maintained illustrated chalkboard signage for all departments, adhering to Whole Foods Market brand standards
-Created flyers, calendars, and other marketing materials as needed, within regional graphic guidelines
Fox Head, Inc.
Graphic Designer | 01/2011 - 01/2014
-Developed bold new emerging graphics, repeat prints, and trims
-Assisted with creating and presenting seasonal vibe presentations for inspiration and direction of design departments
-Worked directly with vendors on approvals for counter and production samples. Worked with the product development team to review strike-off's and make corrections for production
-Worked both in-house and remotely. Managed multiple projects, across several categories, within the expected timelines
The La Jolla Group
Senior Graphic Designer | 01/2007 - 01/2011
-Created and developed graphics and repeat prints for multiple brands, including ...LOST Clothing, FMF Racing, Metal Mulisha, In God's Hands, etc.
-Developed trims, hangtags, and main label packages at the start of each year
-Set up PO's to order blanks and salesman samples at the start of every season
-Worked closely with vendors to develop new bodies and successfully execute the production of styles
-Constantly researched trends in art and fashion, including a variety of screen printing techniques, washes, and body styles for tees and sportswear
-Managed freelancers and interns on a daily basis
-Assisted in all fittings to be sure designs were carried out successfully
-Assisted in all photoshoots and events, and provided effective direction to be sure the accurate image of the brand was being displayed
-Worked as a live artist at ASR, Surf Expo, and other industry events
Education history
University of California at Santa Barbara
Bachelor's Degree
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