Thomas Semow: Marketing Manager - International Trade Alliance in Santa Barbara, CA

Developed brand and communications strategy for non-profit trade alliance in the Distributed Energy (DE) industry. Led a broad scope of marketing initiatives including a software product launch, a co- operative PR campaign including 7 international companies, a job training and education program funded by the US Department of Energy, and a website redesign and development project.

Crafted a comprehensive brand and marketing strategy for direct to consumer luxury cooking appliance. Designed and executed paid advertising campaigns, cultivated influencer relationships, developed email campaigns, and produced creative content. Coordinated and managed a team of expert consultants in eCommerce, PR, and web development.

Developed brand voice and aesthetic for go-to-market strategy. Designed website, produced creative content, executed PR campaigns, managed social media channels, coordinated strategic events, and crafted email marketing strategy. Developed a system for regular reporting on web analytics, providing detailed optics to optimize direct to consumer sales pipeline. Managed a team of contractors to develop and implement Salesforce CRM.

Evolved from Creative Copywriter to Marketing Coordinator. Managed a team of interns and oversaw all content creation including photoshoots, video shoots, and blogs. Produced and executed a comprehensive strategy for all creative content development.

Responsible for designing and managing the store's eCommerce platform. Wrote creative product descriptions, produced social media captions, and drove new traffic to store through online promotions.