Tim Felton: Organic Social Media Intern in Amherst, MA

Fall internship to gain relevant agency experience and further knowledge of social media marketing

§ Worked on Dove Masterbrand team addressing the 2021 goal of driving cross-category growth through media § Provided full brand and competitive brand analysis through analytics platforms such as numerator and IRI § Collaborated and networked with media and analytics agencies to integrate their work into cross category strategy § Presented a comprehensive strategy to drive cross-category growth through different media and shopper channels

§ Created visual and written content for a vast array of lifestyle, tech, hospitality, automotive, and retail brands § Utilized influencer marketing to promote brands to social media audience through Instagram, Facebook, and blogs § Delivered 1500+ high-quality images to wedding, engagement, and brand clientele for personal and professional use § Learned to negotiate specific legal contracts and agreements including licensing, copyrights, and general content rights

§ Assisted Vice President of Operations Finance and Corporate Controller with operational and procedural projects § Completed comprehensive pre-opening revenue and budgeting analysis with corporate finance team on $2M-8M budgets § Prepared both pre-opening budgets and 2020 budget templates to be distributed to the eight properties and executive team § Gained insight into the high-growth luxury boutique resort environment by attending Montage MORES conference

(risk manager) § Executed comprehensive risk management plants to mitigate risks at various social events for 80 brothers and 200+ guests § Provided advice to the executive board of the fraternity as well as the Delta Chi Housing Corporation at Cornell

Whately, MA April 2015 - August 2017 § Assisted in all aspects of over eighty weddings and formal gatherings in roles such as busser, bartender, and event staff LEADERSHIP & VOLUNTEER EXPERIENCE

§ Completed extensive training program for safety and instructing people with both mental and physical disabilities § Served as both lead and assistant ski instructor and then became a Special Olympic Ski Coach overseeing three athletes § Coached my athlete to win gold medals in all three skiing events during the 2016 and 2017 Vermont Special Olympics