Todd Eichelberger: Founder & President in Carlsbad, CA
Summary
Activity
Projects
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Work experience
Global Sports Enterprise
Founder & President | 03/2012 - Current
- Sports Marketing consulting agency focused on developing sales, marketing, and distribution strategies for wholesale, DTC, and retail partners in the consumer goods space
- Expert knowledge within footwear, apparel, and hard goods, specific to Sport Performance, Fashion Lifestyle, Luxury, and Action Sports/Outdoor industries
Triaj, Inc
Vice President of Sales & Marketing | 05/2019 - Current
Sales & Marketing Leader for a Health Tech company developing a Mobile Application designed to revolutionize the diagnosis, treatment, and care of patients through an advanced clinical decision support system. The cloud-based communication network provides best practice patient treatment for healthcare professionals anywhere at anytime.

Nixon, Inc.
Global Sr Sales Director | 05/2018 - 05/2019
- Global Sr Sales Director of Licensing responsible for leading 4 directly employed global sales teams (NAM, EMEA, APAC, South America), along with 11 global distributors, and multiple sales agencies
- Collaborated with Fortune 500 companies in an effort to scale the licensing division
- Developed global GTM strategies that realized 230% increase in revenue over a 12 month period
- Global Key Accounts Include: Amazon, Zappos, Nordstrom, Pac Sun, Zumiez, Tilly's, Undefeated, Bait, Zalando, ASOS, Murasaki Sports, Zozotown, Rakuten, David Jones, The Iconic, Liverpool, Palacio

Haddad Brands
Sales Director | 09/2017 - 05/2018
- Consulting opportunity to develop GTM strategy to scale Nike/Jordan Kids' business for Urban Independent National Accounts (Haddad Brands)
- Increased Revenue by 30% over a 9 month period.

adidas AG
Sales Director | 01/2013 - 09/2017
• Direct Key Account Managers and sales reps, covering multi-door national and regional accounts, achieving all sales targets, and growing the business 400% in four years
• Won Adidas Channel of the Year Award in 2016
• FIT2LEAD - Accredited Executive Leadership Training
• Extensive footwear/apparel industry knowledge in Fashion, Action Sports, and Performance categories
• Coordinated SMU production with Action Sports BU, leading to 25% net sales increase for the category
• Lead cross-functional execution, between Sales, Marketing, Product Creation, Supply Chain, Customer Service, Finance, and Planning, in an effort to ensure best-in-class product distribution
• Develop accurate forecasts, set sales and profit targets, and drive sell through for Brand initiatives
• Build long term Strategic Business Plans, with quarterly analysis, ensuring partnerships achieve targets
• Work with Retail Concepts and Merchandising teams to develop/install premium Branded retail space
• Collaborate across business units to develop GTM strategy for risk bought Quick Strike distribution

New Balance Athletic Shoe, Inc.
National Sales Manager | 01/2001 - 09/2012
• Managed 12 sales reps, while scaling revenue from $6M to $100M
• Grew National Accounts to $25M over 4 years (DSG, Modell’s, Academy, Hibbett)
• Successfully navigated New Balance acquisition of Warrior Sports by collaborating with the executive team to streamline company strengths (resulted in 70% market share)
Major League Lacrosse
Professional Lacrosse Player | 01/2001 - 01/2005
Played in the MLL (Major League Lacrosse) Outdoor Lacrosse League. World Champion in the league's inaugural year (2001). Played for The Long Island Lizards, The Bridgeport Barrage, and The Los Angeles Riptide.
Robertson Sephens LLC
Nasdaq Trader | 01/1999 - 04/2001
Nasdaq Trader (Licensed with Series 7 and 55 market making credentials)
• Maintained and made markets in over 60 Nasdaq companies (semiconductor and telecom industries)
• Traded 20 IPOs and 16 secondaries
Westpac Institutional Bank
Operations Manager | 11/1997 - 01/1998
• Managed 22 customer service reps while servicing accounts of high-level clients
• Constructed efficient campaign strategies and streamlined productivity/quality of resources
Education history
FIT2LEAD
Certificate | 2017 - Present
M.I.T.
Executive Certification in Artificial Intelligence Business Applications | 2020 - Present
PRINCETON UNIVERSITY
Bachelor of Arts in Psychology
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