Tom Law: National Sales Leader | Driving Wholesale & GTM Strategy | Lifestyle, Action Sports, Apparel in Dana Point, CA

• Built and directed regional sales/showroom teams, achieving consistent revenue growth across major, specialty, and off-price channels. • Owned GTM strategy, budgeting, forecasting, and inventory planning to align business objectives with channel demand. • Optimized SKU mix and inventory turnover, reducing excess inventory through OP and improving profitability. • Developed corporate gifting and off-price programs, increasing cash flow and clearing aged inventory. • Directed the use of CRM/ERP systems (Full Circle, Nu Order) to enhance forecasting, reporting, and sales team efficiency • Expanded brand visibility through 20+ trade shows and markets annually, strengthening key retail partnerships and accelerating account acquisition.

• Led nationwide rollout across 500+ retail partners — including majors Urban Outfitters, Free People, Stitch Fix, Nordstrom, Bloomingdale’s. • Scaled wholesale revenue through strategic account expansion and data-driven execution. • Partnered with design, merchandising, and production to tailor seasonal assortments, boosting sell- through and profitability. • Represented the brand at top trade shows (MAGIC, PROJECT, Chicago Collective, LA MRKT)

Pioneered and ran sales for young women's contemporary clothing brand in Northeast/NYC for specialty and major accounts

Ran Sales and re-launched clothing brand for the Northeast Territory

• Supported sales growth and key account management across the Northeast territory by delivering exceptional service and fostering strong client relationships. • Played pivotal role in account development through in-person appointments, regional trade shows, and retail clinics. • Managed the full sales cycle—from order placement to post-sale support—ensuring efficiency, accuracy, and elevated brand visibility at retail.