Torrie Tinley: Marketing & Accounts Manager in Aliso Viejo, CA

Strategic & versatile marketing consultant with specialties in social media marketing, ecommence, digital advertising, brand media strategy, copywriting, email marketing, event marketing & planning and creative services/design. Clients/Positions include: - Ecommerce & Copywriter, 2XU: www.2xu.com - Media Director, TENm Digital Marketing Agency: http://tenm.us/ - Event Coordinator, Tone It Up - 2017 TIU Fitness Festival Tour: https://my.toneitup.com/pages/tone-it-up-tour - Graphic Design Production Artist, Speedo USA/PVH: http://www.speedousa.com/

• Supervised & ownership of brand’s marketing & digital programs • Assisted with all public relations including press inquiries and pitches • Spearheaded strategic digital influencer initiatives and ambassador collaborations • Assisted with forecasting and managing influencer/PR, e-commerce, and overall marketing budget with P&L and KPI accountability • Developed and managed all digital marketing & advertising initiatives: SEO, SEM, Paid Search, Affiliate, Retargeting and Social ads • Managed all digital content including online catalog, product attributes, pricing and upcoming releases • Created and analyzed email campaigns and automations to drive sales, customer retention and brand awareness – increased subscribers by 4600% and revenue by 400% within 5 months (responsible for creative direction to graphic designer, messaging/CTA and copywriting) • Managed all paid Social Media campaigns and organic + paid social performance analytics • Established an engaging shopping experience that effectively communicated the Beach Riot brand to customers • Oversaw company-wide efforts to build Brand Bio and Style Guide • Assisted with photo shoots for Ecommerce and marketing campaigns • Concepted and created content for owned media channels – social media, blog, website, e-newsletters, press articles & interviews, etc. • Ownership of e-commerce product buys and manage a seasonal exclusives program for web

Responsible for managing e-commerce merchandising needs & various digital marketing projects for Oakley's international regions (Australia, Canada, and 16 European countries). Focuses include: managing product launches and site content and maintaining product catalog on global Oakley.com sites. I also elevate key products and categories to create an engaging and relevant experience for our visitors. I work collaboratively with the global e-commerce team, Marketing/GTM, Analytics, Creative and Product teams to maximize conversion opportunities. I also help facilitate DTC promotions, quickstrikes and oversee the strategy, planning & execution of region-specific digital merch+marketing calendars.

Worked in Melbourne, Australia for Oakley's South Pacific region (Australia & New Zealand territories) • Managed all digital marketing content, e-commerce merchandising and site updates for Oakley Australia website • Assisted with online promotions, e-mail marketing, Facebook retargeting ads, SEM, merch calendars/planning, analytics and sales reporting • Utilized Hybris CMS software to launch and merchandise product, managed content and boosted featured and root site categories • Worked directly with designers, digital agencies, photographers, and internal marketing teams

• Led planning, strategy and execution for all aspects of digital marketing, including social media, online campaign development, website, blog & EDM • Created & executed 360 degree marketing plan surrounding the company's 20th Anniversary campaign • Developed and maintained digital marketing + PR editorial calendars, media & contacts lists • Created external communications such as company media advisories, press releases, scripting, etc. • Organized all aspects of event marketing including pre-event planning, promotional tactics, collateral development, partner/vendor activation and on-site activities such as signage and expos, photography, communications & event reporting • Managed merchandising efforts from design to fulfilling purchase orders • Direct supervisor to 3 marketing interns • Acted as primary liaison between internal departments, corporate partners and ou

Development Coordinator - Promoted April 2012 Intern - Hired May 2010 • Managed 100+ partner and beneficiary events through “Race for a Reason” grassroots fundraising program • Responsible for record growth #s in membership and fundraising dollars during 2011 through innovative outreach, communications and customer service, and detailed event execution • Created and implemented year-round stewardship plan for top constituents, including prospect management, direct mail, membership events, presentations and acquisition strategies • Cultivated relationships with 2,000 high-level supporters and corporate sponsors • Trained new employees on all aspects of event management • Worked directly with partner event companies/outside vendors on contract terms • Represented CAF at expos around the US while managing brand and athlete communications • Served as liaison and support for individuals raising money and seeking sponsorship for large scale events

• Managed the Oakley Olympic Safe House, oversaw guest list, hosted athletes, media officials, and corporate partners • Assisted Global Sports Marketing and PR teams with sponsored athlete and VIP media relations throughout the Games