Wendy Chak: E-Commerce & Marketing Manager in Irvine, CA

? Planned and executed all E-Commerce operations, including on-site merchandising, affiliate marketing, email marketing, SEO and social media marketing. ? Planned and executed all Marketing campaigns, including design, social, UX, re-targeting, email, A/B testing, and SEO/SEM. ? Grew mailing list from 80,000 to 350,000 contacts by designing innovative campaigns and unique content to engage audience and generate new leads. ? Designed and optimized editorial content for the Well.Org Blog - increased views to over 130k each month. ? Increased annual sales by 75% by implementing comprehensive digital strategy backed by data across multiple consumer touchpoints. ? Used Google Analytics and Facebook Insights to develop strategies for campaign optimization to increase overall conversion. ? Liaised with customer service department to ensure that all customers receive immediate and high-quality support. ? Liaised between B2B corporate wellness clients including General Electric, LifeMap, and Keenan.