William Newland: President in Oceanside, CA

President Business consulting in areas of operations, sales, marketing, logistics, supply chain, licensing, customer care, and strategic planning. Interact with company leaders to serve their needs in a particular area. Worked with the domestic and international businesses of all sizes. Achievements: • For medical device company created a strategic business plan and financial plan to help raise capital. Lead the entry into several top national retail chains and online retail partners. • For health and wellness company developed and implemented new operational and sales strategies effective to increase their business 127% YOY. • For carry goods/bag line championed e-commerce and B&M strategic sales plan for the USA and international markets. Entered top retailers such as Best Buy and Pottery Barn helping add $1.3 million of new business • Working with a consumer electronics company that faced operational challenges and developed and implemented a new omnichannel sales experience. Conceived a new operational business structure with 3PL and successfully negotiated new agreements with key retail partners. Reduced OPEX by 18% and improved company margin by 12%. Negotiating new POG resets with retailers such as Target, and Best Buy, Costco and Sam's Club, and independent retailers. • Accountable for e-commerce content development, publishing/scheduling, and KPI-based optimization for increasing client’s brand engagement, retention, and organic lead acquisition: avg. client CTR increase of 24% over previous quarters. Global Marketing Integration: Cross-functional collaboration with international parent company teams to ensure consistent brand messaging, communication transparency, and alignment with long-term objectives and goals.