Yuan Tao: in Altadena, CA

As the President of the company in China, oversees the operations in Great China areas, Including mainland China, Hong Kong and Macau. • Responsible for the performance of sales revenue, margin, profit and brand equities, as well as the relationship with the key partners of wholesale and franchisees in the region. Diminished regulatory risks by overseeing adherence to insurance and safety regulations across projects. • Initiate key strategies in 4 major segments: Consumer Offline Retail Stores; Consumer Online Retail Stores (Ecommerce); Franchisee Business; Wholesale Exports, make annual operational plans and deliver the financial results as committed. • Responsible for company structural development and talents pool improvement. Employed optimal safety practices to reduce work site complaints, hazards, incidents or lost-time accidents to improve overall OSHA scores and expand bid opportunities. work management. • Supported and supervised team of 250+ Store Operations and Headquarter professionals. • Integrated new media and web advertising initiatives into