ASHLEY FORTUNE: Design Director in California, CA
ASHLEY FORTUNE
Design Director
California | United States
Skills
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Interests
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Industries
Fashion
Skate
Snow
Streetwear
Surf
Yoga
Summary
Activity
Projects
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Work experience
LOU & GREY
VP of Women's Design | 06/2019 - Current
Design Director knits & wovens • Lead concept, silhouette direction, color and print for knit and woven categories.
June 2019 - present • Manage and create fabricas a 'fabric first' brand- work very closely with Raw Materials team.
• Strong partnerships with all counterparts through development cycle.
• Manage design calendar to ensure the team has realistic deadlines and time to create ideas
and execute tech packs.
• Strategize new and existing business opportunities to maximize the full potential of the brand while
maintaining brand DNA.
WHITE + WARREN
CMO | 06/2016 - 06/2019
Manage design team, freelance design, and tech team.
Design Director sweaters, knits & accessories
• Present seasonal direction, color and concept to design team, sales team, and planning.
June 2016 - June 2019 Present the collection to the company to launch the line each season.
• Work closely and collaborate with RD&D team for yarn development and special techniques.
• Direct campaign, lookbook shoots, support social media and marketing initiatives.
• Travel for concept, development, and fabric sourcing.
Urban Outfitters Inc.
Senior Designer for Women's | 03/2015 - 06/2016
PHILADELPHIA, PA
• Report directly into Creative Director, work intently with CCO and CMO.
Senior Designer sweaters, knits & accessories • Direct and manage knitwear team of 4 each season, for silhouette, yarn development, and March 2015 - June 2016 in house stitch development within knitting lab.
• Collaboratively work with buying teams to ensure all needs are covered, while providing
'premium' product at a higher price point to elevate the brand.
• Travel domestically and overseas for inspiration, and development with agents and factories.
• Collaborate and partner with Product Development and Production counterparts.
CHARLOTTE RONSON
Designer | 08/2009 - 08/2011
knits, sweaters, wovens • Design, yarn/fabric sourcing and development for both lines
• Brand manage entire I Heart Ronson diffusion line.
Aug. 2009 - August 2011
• Direct special projects and partnerships/ collaborations which resulted in the Charlotte Ronson
brand identity.
• Collaborate with Stylist for collection runway shows and lookbooks.
• Direct fittings, work closely with in-house pattern makers and tech team.
• Manage technical design team, pattern makers, design assistant, and interns.
Urban Outfitters Inc.
Associate Designer | 01/2008 - 08/2009
wovens, sweaters & knits Cooperative and Ecote.
Jan. 2008 - Aug. 2009 • Work closely with Design Director and Design Manager on trend, concept, and print
• Collaborate with merchant teams to provide the most successful product based
on sales and trend.
• Travel domestically for vintage, print, and trend research.
• Travel overseas to work directly with factories and 'chase' product.
SIMPLY VERA, VERA WANG
Assistant Designer | 01/2007 - 01/2008
NEW YORK, NY • Work closely with the Kohl's buying team to develop a cohesive and saleable collection while maintaining the aesthetic of the Vera Wang main line collection.
Assistant Designer knits & denim
• Design and development of women's denim and knit tops
Jan. 2007 - Jan. 2008
MACY'S
Assistant Designer | 08/2005 - 01/2007
knits & sweaters • Initial spec measurements for cut & sew/ sweaters for proto sampling.
Aug. 2005 - Jan. 2007 • Hand Illustrations, computer flats, and line sheets for each collection
VOLCOM
Design Intern | 01/2001 - 09/2001
Education history
Central Saint Martins College of Art and Design
BFA in Fashion Design
Connections
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