Azucena Gonzalez: Digital Marketing Intern in East Palo Alto, CA

Design Under supervision of the Senior Marketing Manager, design all in-house design projects and manage distribution. Video Production Shoot and edit footage into engaging trailers to be used for promotion. Social Media Work with Digital Marketing Manager to create engaging social media content and social ads. Work with Marketing team to ideate, develop and manage cross-platform content strategies. Data and Research Analyze audience and booking data to assist ODC in understanding their audience. Perform market analysis and research into our arts industries and/or Bay Area peers and provide actionable tips and advice for expanding their reach in the digital space.

Increased client engagement by 5%, overpassing company goals. Monitored sales, client feedback, and loyalty program results with Store Manager. Partnered with Leadership Team to improve our approach to drive sales and client engagement. Motivated and coached Cash Wrap Team, while setting weekly goals to challenge associates to achieve company goals.

Created content for social media that followed studio guidelines. Managed social media accounts, and maintained website updated. Assisted with curriculum design and preparation for future class projects. Aided teacher during class (prep, class, after-class clean up).