Bill White: General Manager in Pismo Beach, CA

Managed staff of 50 including 2 assistant managers, scheduling, hiring/firing, accounting, HR functions, and overall operations. Ensured that guests felt their expectations were not only met, but exceeded. Collaborated with Owners and Vice Presidents to reduce costs, maximize efficiencies, and pinpoint opportunities for streamlined processes. Assigned the task of representing the Custom House Restaurant Group in the Chamber of Commerce.

• Provided leadership in conceptualizing, developing, and implementing integrated marketing strategies that supports our financial and revenue goals. • Implemented procedures pertinent to the effective and efficient operation of the brand. • Set performance standards to meet service goals of the company. Trained and coached associates in order to develop and maintain a high performing team. • Worked continually towards self-development to stay current on customer service, sales and supervisory procedures and practices.

• Directed, supervised and developed associates to ensure a high standard of service was met. • Achieved budget forecasts, revenue and profit goals. • Developed marketing campaigns to increase visibility in the outlets; analyzed market demographics, defined the target market, and determined advertising placement. • Established and maintained guest long term relationships.

• Managed internal and external business operations of a rapidly growing educational technology company. • Responsible for warehouse management, inventories, logistics, vendor management, customer service, shipments, and project management. • Collaborated with top level Executives to develop sales strategies that improved market share in all product lines. • Developed protocols and procedures for project efficiency, communication, and execution.