Brett Ellis Fereday: Maker/Sales in San Clemente, California

Handled all aspects from creation of additional business arm to supplement existing sailing business. Served up to 220 retail customers per day in addition to private customers and specialty groups from regional higher end hotel resorts. Dealt with accounting, hiring/firing, scheduling, advertising/marketing, private instruction, group lessons, technology implementation with respect to point of sale transactions and all necessary aspects of a growing business.