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Casey Pavlosky: Product Marketing Manager in Encinitas, CA

Casey Pavlosky

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Product Marketing Manager
Encinitas | United States
Skills

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Interests

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Industries
Fashion
Lifestyle
Outdoor
Run
Snow
Streetwear
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HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects

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Work experience
Image Flylow Gear

Flylow Gear

Product Marketing Manager | 04/2021 - Current

Image Spy Optic, Inc.,

Spy Optic, Inc.,

Product Manager | 02/2020 - 12/2020

Image Spy Optic, Inc.,

Spy Optic, Inc.,

Snow Category Manager | 07/2018 - 02/2020

- Set direction for SPY’s snow goggle line by creating product briefs informed by the most up to date market and trend data and establishing fresh collaborations with artists, brands and athletes - Lead management of workflow across Creative, Product, Purchasing and Sales for Snow Category via Basecamp - Build snow marketing budget and execute cross-channel strategy, including managing paid media placement, sponsorships and event activations - Manage and grow the salaried and grassroots athlete programs, leveraging their talent and influence to drive sales and build the brand, - Support sales force by building sales tools, soliciting product feedback and consistently improving product offering
Image Under Armour

Under Armour

Associate Product Line Manager, Outdoor Performance | 01/2015 - 06/2018

- Dive into market data and consumer insight continuously to build innovative, athletic and differentiated outerwear that meets and exceeds the outdoor athlete’s needs - Lead weekly cross-functional team meetings to solve challenges and manage deliverables - Plan strategic and differentiated Men's & Women's product line architecture that brings head-to-toe looks to life in segmented distribution channels - Drive go-to-market process, including catalog creation, managing SMS and merchandising showrooms - Collaborate with marketing team on product storytelling - Proficient in PLM software management and NPD Data
Image Under Armour

Under Armour

Customer Service Representative | 09/2012 - 12/2014

- Uphold brand values and enforce Universal Guarantee of Performance - Coordinate logistics with Operations and Returns teams, extensive knowledge of SAP, RNT, CRM systems - Remain in top 3 reps for sales conversion month after month - Train all representatives in Surf and Snow product lines - Engage customers and build loyalty through interaction on various social media platforms
Image Equine Extravaganza

Equine Extravaganza

Assistant Program Director | 09/2011 - 01/2012

- Assisted in creating mail and digital marketing materials, show schedule and graphic design - Recruited vendors and managed all paperwork and payments - Managed on-site operations and staff during event
Image Windells Camp

Windells Camp

Marketing Intern | 05/2011 - 08/2011

- Managed newsletter creation reaching over 10,000 parents, campers and sponsors - Worked with sponsors to maximize brand exposure on campus via signage, camp games and giveaways - Organized all camp paperwork, drove buses, wrangled campers and helped manage merch shop
Image Virginia Tech Fitness

Virginia Tech Fitness

Fitness Instructor | 08/2010 - 05/2011

Image Ski Haus Sports

Ski Haus Sports

Sales Associate | 10/2005 - 02/2010

Education history
Image Virginia Polytechnic Institute and State University

Virginia Polytechnic Institute and State University

Bachelor of Science | 2007 - 2011

Image Virginia Polytechnic Institute and State University - Pamplin College of Business

Virginia Polytechnic Institute and State University - Pamplin College of Business

BS | 2007 - 2011

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Companies (0)

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1501 Lincoln Blvd.#1014 Venice, CA. 90291