Cate McCoy: --SEO Specialist, Content Creator & Entrepreneur in Oceanside, California

As the driving force behind Polli Bee Skincare, I lead the brand's creative direction, digital marketing, and business operations. My responsibilities include: Creative Direction: Shaping the brand's identity and ensuring alignment with our mission to harness the healing power of honeybee products. Meta Ads & SEO: Crafting targeted ad campaigns and optimizing our online presence to enhance visibility and drive sales. Marketing & E-Commerce Integration: Executing innovative marketing strategies and seamlessly integrating e-commerce solutions for a streamlined customer experience. Supply Chain & Market Research: Managing the supply chain to ensure quality and efficiency, while conducting market research to stay ahead of industry trends. Leadership: Independently overseeing all aspects of the business to drive growth and maintain a strong brand presence.ate team dedicated to bringing our customers high-quality, natural skincare solutions. I focus on fostering a culture of innovation, collaboration, and sustainability within the company.

Conduct keyword research and set up custom goals for each client. Conduct site health audits, on average four per month. Develop and implement unique SEO strategies for a diverse array of clients. Manage and monitor rankings and engine results for certain search engines. Write unique blog articles and website content for clients who require content marketing. Build out website pages with SEO goals in mind.

Executed extensive research and incorporated findings into therapy practice. Collaborated closely with interdisciplinary teams to maximize patient progress. Analyzed patient data to identify trends and inform future treatment approaches. Designed and managed clinical studies to evaluate therapy outcomes. Pioneered innovative treatment methods tailored to the needs of pediatrics patients, such as adaptive surf therapy.

Worked on a diverse acute care team in a hospital setting during COVID. Evaluated patients daily for neurological conditions and ADL intervention planning. Educated families on interventions to enhance therapeutic impact.

Worked on a diverse rehabilitation team in a pediatric horse therapy clinic. Educated families on daily interventions to enhance therapeutic impact. Integrated feedback and client observations into therapy modifications. Documented patient progress and adapted goals accordingly.

Conducted and reported extensive research for six months pertaining to the role Feb 2019 – Aug 2019 and the benefit of Occupational Therapy in forensic settings. Developed Australia’s first ever Scope of Practice for this topic.