Christina Cruz: in San Diego, CA

? Responsible for global marketing planning and execution ? Ensure product launches are prepared and managed successfully including press and media coverage ? Manage all aspects of tradeshows/events: booth design, set up, hotel arrangements, managing on-site customer, leads ? Plan and efficiently run all aspects of outbound and inbound marketing: newsletters to all customers ? Work with external PR firm on press releases, case studies and opportunities to position CEOs as thought leaders ? Manage all elements of the website, including content, antenna and cable builder functions and e-commerce ? Responsible for establishing Taoglas brands on Amazon, utilizing keywords and ads to keep brand visible ? Create in-house company newsletter with video to communicate and ensure that staff is informed of company news

? Managed consumer marketing campaigns ? Managed all aspects of premiums budget for group and events ? Managed talent relations with tv producers and personalities for the organization for events & trade shows ? Organized quarterly content for each show on each network to be uploaded on the website ? Created, implemented, executed, and evaluated marketing plans for shows on the networks ? Developed relationships with producers and managed progress on day-to-day basis ? Advanced editorial, promotional, social media, and email calendars to ensure intent alignment across all marketing channels

? Developed and implemented strategic marketing plans to achieve medical spa objectives for products and services ? Created branding for True Colors Pigments: logo, website all marketing materials. ? Directed photoshoots, including hiring the right models for the look of the brand, photographer, hair & makeup. ? Planned and managed advertising and promotion activities including events, tradeshows and classes in coordination with marketing strategy (print, website and social media)

? Created and executed sales promotions to generate revenue ? Created programming promotions aimed at improving ratings ? Developed partnerships to for on air sponsorships (Hawaii trip giveaways, events & social media)