Christina Cruz: in San Diego, CA
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Christina Cruz
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San Diego | United States
Skills
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Interests
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Industries
Lifestyle
Outdoor
Summary
Activity
Projects
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Work experience
Taoglas
Global Marketing Manager | 08/2018 - 08/2019
? Responsible for global marketing planning and execution
? Ensure product launches are prepared and managed successfully including press and media coverage
? Manage all aspects of tradeshows/events: booth design, set up, hotel arrangements, managing on-site customer, leads
? Plan and efficiently run all aspects of outbound and inbound marketing: newsletters to all customers
? Work with external PR firm on press releases, case studies and opportunities to position CEOs as thought leaders
? Manage all elements of the website, including content, antenna and cable builder functions and e-commerce
? Responsible for establishing Taoglas brands on Amazon, utilizing keywords and ads to keep brand visible
? Create in-house company newsletter with video to communicate and ensure that staff is informed of company news
Outdoor Sportsman Group
Consumer Marketing Manager | 03/2014 - 07/2018
? Managed consumer marketing campaigns
? Managed all aspects of premiums budget for group and events
? Managed talent relations with tv producers and personalities for the organization for events & trade shows
? Organized quarterly content for each show on each network to be uploaded on the website
? Created, implemented, executed, and evaluated marketing plans for shows on the networks
? Developed relationships with producers and managed progress on day-to-day basis
? Advanced editorial, promotional, social media, and email calendars to ensure intent alignment across all marketing channels
Naturalook/True Colors Pigments
Director of PR & Marketing | 06/2012 - 03/2014
? Developed and implemented strategic marketing plans to achieve medical spa objectives for products and services
? Created branding for True Colors Pigments: logo, website all marketing materials.
? Directed photoshoots, including hiring the right models for the look of the brand, photographer, hair & makeup.
? Planned and managed advertising and promotion activities including events, tradeshows and classes in coordination
with marketing strategy (print, website and social media)
Broadcast Company of the Americas
Director of Promotions | 01/2011 - 03/2014
? Created and executed sales promotions to generate revenue
? Created programming promotions aimed at improving ratings
? Developed partnerships to for on air sponsorships (Hawaii trip giveaways, events & social media)
Education history
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Connections
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