Constance Shields: Digital Merchandise & Web Conversion Manager in Aliso Viejo, California
Summary
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Work experience
JustFoodForDogs
Ecommerce Operations Manager | 08/2023 - Current
-Manage the online assortment to influence sales & conversion and improve customer retention -Oversee ecommerce supply chain, inventory management, order processing, and fulfillment -Analyze sales & web analytics to identify trends, opportunities, and areas for improvement -Manage relationships with external partners to ensure smooth integration and operation of tech stack -Troubleshoot & resolve any technical issues related to Salesforce Commerce Cloud & 3rd-party partners -Partner with Marketing, Supply Chain, IT, Finance, Retail, & Customer Service teams on product strategies & execution
Careismatic Brands, Inc.
Manager, Site Merchandising | 10/2022 - 05/2023
-Reported on product & brand sales, promotional events, & user analytics using Tableau, Google Analytics, & Excel -Partnered with cross-functional teams to support merchandising initiatives & goals by providing product knowledge -Managed vendor relations, reviewed product page content to ensure accuracy, and conducted quality assurance testing
Tillys
Sr. Digital Merchandiser | 07/2017 - 10/2022
-Managed total site structure & merchandise experience (product assignment & placement strategies) using Salesforce Commerce Cloud, currently focused on Women’s Division -Managed site search, synonym dictionary, redirects, page creation, Trend shops, Brand shops, and site sorting strategies -Managed personalization, A/B testing, & product recommendation strategies with Kibo (Monetate + Certona) -Coordinated emails & site content using Basecamp/Wrike; provide linking strategies & product direction -Reviewed business with Buying team & provide suggestions; conduct ad hoc reporting using Google Analytics, Micro Strategy (data warehouse), etc. -Trained two digital merchandisers
ZAGG, Inc.
Sr. / Lead Digital Merchandiser - mophie.com | 06/2016 - 06/2017
-Global product content responsibility: PDP asset coordination & set-up for all product launches (Magento, Basecamp) -Created product launch calendar & PDP template form -Item forecasting (Adaptive Insights) & inventory management (SAP ERP): promotions planning, coordinating with DC teams, & updating websites / marketplaces accordingly -Created inventory tracking form to communicate backorder & end of life updates -Maximize growth & conversion by managing & tracking PDP cross-sells & upsells -Communicate site updates & initiatives with Customer Service team -Manage & audit B2B, eBay, & international sites (UK, EU, NL) -Researched & selected cost-effective marketplace management software solution; implementation in progress (Go Data Feed, NewEgg) -Weekly & ad hoc site health & product launch analytics (Google Analytics) -Aid with email marketing & social / SEO / digital campaigns as needed
Pacific Sunwear
Web Merchandiser | 06/2014 - 06/2016
-Manage product navigation structure and sequence strategy for Women's site, and, at times, Men's site. -Develop pre-season merchandising strategies for key categories; adapt and evolve strategies with in-season changes -Lead cross-functional teams to support product and brand launches by creating and/or updating product index and landing pages -Support SEO with copy writer guidance and merchandising assortment rules -Use Bloomreach to optimize merchandise strategies, on-site search, and SEO efforts -Recap site analytics to make decisions to improve current strategies -Partner with buying and planning teams to learn about product / category performance and make strategic merchandising decisions to drive conversion -Partner with external vendors and internal marketing teams to update Brands Shops
South Moon Under
Manager of Web Conversion | 03/2012 - 06/2014
-Demandware platform software to optimize site structure, on-site search experience, and merchandise presentation -Google Analytics to assess customer buying patterns, site features, traffic trends, etc. -Monetate to develop promotional campaigns, A/B testing, and personalized messaging and site experiences -UserTesting.com to execute usability testing and determine areas of improvement -Developed product naming convention guide and merchandising rules for production team to follow, thereby optimizing shopping experience and SEO -Developed site process flow enhancement recommendations -Partnered with Creative team to execute merchandising strategies -Partnered with Planning and Buying teams by providing high level recommendations -Created merchandising trend categories based on dynamic and evolving product assortment -Partnered with 3rd party companies to improve analytical reports -Created weekly, monthly, quarterly & season reports to track performance -PowerReviews, BazaarVoice
Abercrombie & Fitch
Online Merchant - HollisterCo.com | 09/2008 - 06/2011
-Managed HollisterCo.com, which achieved sales of $87M+ in 2009 and $136M+ in 2010 -Coordinated and merchandized product loads with merchants, photo stylists, and web designers -Organized and sequenced all product categories including Cali Looks, Gifting, and Epic Only areas; other site responsibilities included markdowns, navigation, product presentation, marketing content, and collaborating with brand visual team -Monitored and analyzed inventory levels of over 1,400 key items each season; other inventory responsibilities included monthly sales projections, backorders, transfers / recalls, quality issues, and weekly sales reports -Tested and launched new site features (Denim Guide, Key Looks, design updates, etc.) and international sites, and document defects to IT -Developed email campaigns with management, marketing, web designers, and copywriters; scheduled and launched using Cheetah Mail -Collaborated with Distribution Center, Customer Service and fraud analysts to deliver optimal service and brand protection
Lands' End
Internet Merchandiser - Women’s, Kids’, and Uniform Divisions; Email, Affiliates | 06/2005 - 09/2008
-Acted as a liaison between merchants, planners, marketing, and website to deliver integrated brand message -Managed numerous categories through product attributing and site placement to translate brand initiatives -Planned promotional features and assorted site content with GMMs, writers, designers, and inventory team -Analyzed sales and customer site interaction to create reports and presentations of results -Brainstormed, researched, and executed campaigns and e-commerce projects to enhance user experience -Major projects include Product Page / Index Redesign and annual Swim / Outerwear tools -Analyzed internal search and assisted SEO efforts with the search marketing team to improve site metrics
Warnaco
Intern in Merchandising / Product Development - Calvin Klein Underwear | 02/2005 - 05/2005
-Managed product line development through organization and communications. -Assisted with fit process, swatch cards, and showroom / sample preparation for market.
U.S. Department of Commerce
Intern in Marketing Expansion Division in Office of Textiles & Apparel | 06/2004 - 08/2004
-Researched and presented new trade opportunities (Middle East, Medical Textiles). -Organized tradeshow events (U.S. Pavilions at DecoContract, Index, Heimtextil, etc.) through assistance with recruiting, emailing, telephoning, etc. -Reviewed grant applications, updated / added mailing databases, and clerical duties.
Christine Fox, Inc.
Boutique Retail Assistant | 11/2000 - 08/2003
-Managed store through practice of sales, customer service, special orders, etc. -Developed PC-based inventory system from DOS; trained & supervised new employees. -Compiled customer mailing lists and produced at least six mailings each year. -Experience included buying trips to NYC, window displays, modeling for ads, etc. -Continued during term breaks.
FezBez
Intern | 01/2003 - 01/2003
Carlos Falchi
Office Assistant | 01/2001 - 01/2002
Education history
Fashion Institute of Technology
Bachelor of Science | 2001 - 2005
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