CRAIG DEMERIT: FOUNDER AND CEO in Pasadena, CA

Established Startup business built around 3D printed custom footwear. Oversees all aspects of the business including funding, manufacturing, marketing, engineering, website development, and launch of a brand new product to market. Initiated a Crowd Funding campaign that received over $10,000 in contributions. BRIGHTON COLLECTIBLES, City of Industry Retail and wholesale manufacturer of women's and men's accessories. Justin/Tony Lama licensee for leather belts and buckles. Private label manufacturing for LL Bean, Redwing, and other belt retailers.

Los Angeles, CA Multibillion-dollar retail, wholesale, and licensing brand with worldwide operations. VICE PRESIDENT, CHIEF INFORMATION OFFICER March 1998 - March 2004 CHIEF TECHNOLOGY OFFICER Oversaw all applications and technology infrastructure for Guess and its international offices encompassing Wholesale, Retail, Licensing, E-Commerce, and International businesses. Oversee business process definition for manufacturing. Lead all initiatives regarding the internet including B2E, B2B, and B2C sites. Supervise managers and indirect reports across several locations. Provide direction for all Guess initiatives in regard to systems and alignment to strategic planning initiatives. Establish standards, goals and budgets for the various department areas. • Headed the company's supply chain steering committee with oversight comprising production, design, distribution, finance and systems. Led redesign of line development process to shorten production time lines and reduce over development. Implemented web based solutions to support worldwide connectivity for product development and ordering for remote offices in Canada, the United States, and Hong Kong. • Oversaw business transition from licensing model for foreign locations to corporate oversight. Brought on Canadian licensee and migrated all business functions to US led operations. Oversaw company migration off legacy Manufacturing, Distribution, Human Resources, Financials and procurement systems to n-tier client server applications including redefinition of business processes. • Oversaw a staff of 80 employees encompassing retail development, telecommunications, mainframe operations, network services, client services, manufacturing development, B2C and B2B businesses. • Oversaw development, launch and ongoing maintenance of Guess.com, Babyguess.com, and Guesskids.com, including overall business plans for a multi-million dollar business. Led integration with third party sites including being one of 10 founding partners on Amazon's apparel shopping site.