Darci Delaney: Campaign Manager in Irvine, CA

Campaign Manager Hybrid and Developer Cloud, IBM Cloud 2014 – Present Responsible for creating end to end campaigns working in conjunction with global, product and sales teams to deliver the right mix of tactics. Focused on Hybrid Cloud Business Unit and Developer profession in 2016, driving $518M WR for Mobile and Hybrid and $667M WR for the developer profession. My 2016 programs resulted in two of the top three performing campaigns and achieved a 35% whitespace conversion for the developer profession. Key Contributions: • Leveraged market intelligence to create persona based campaigns • Responsible for the development of content to support campaign priorities • Lead campaign execution team consisting of social, digital and event strategists to execute plan in market • Define best route to market and tactical mix for client engagement and pipeline conversion • Execute large format events end to end leading strategy and client experience, including cross company integration

Responsible for supporting business development team including production of B2B marketing collateral. Key Contributions: • Managed reports to Executive Vice President of Sales including pipeline, sales projects and department budget • Organized 27 successful small tier events in 2005 including participation at US Open, MBA and REOMAC conferences • Supervised summer internships

Assisted the Chief Marketing Officer and Analyst Relations Director with assigned projects. Key Contributions: • Coordinated quarterly investor relations book, investor executive packs and post earnings calls with analysts • Maintained CMS database • Scheduled an average of 30 analyst briefings per month and monitored follow-up actions items driven from weekly briefings • Tracked analyst studies and ensured compliance to deadlines; analyst consulting days and access seats