Elizabeth Greenbaum: Ecommerce Manager in Costa Mesa, CA

I oversee Birdwell.com's daily operations, bolstering channel growth and refining the user experience. • Currently orchestrating the development and upkeep of new projects, including the conception of functional requirements, quality validation, and endorsing launches. •Spearheading the launch of new product additions, which includes copywriting and integrating them into the online catalog. •Consistently merchandising online product displays to align with shifting business needs. •Partnering with the executive team to drive site-based initiatives, such as sales efforts, promotional activities, and collaborative experiences. •Streamlining logistics, liaising between third-party logistics to cater to business needs. •Overseeing the customer success team and ensuring they are aligned with up-to-date information for front-facing customer service needs. •Key Achievements: Played a pivotal role in launching our Shopify 2.0 site. Led and implemented the launch of our secondhand resell site through Archive. Currently implementing a "try before you buy" program with TryNow.

• I managed daily website operations, which included product and inventory management, site merchandising, and site categorization. • I executed product content setup for all new product introductions promptly based on go-live dates, including product detail pages, product landing pages, category pages, and cart price rules. • I double-checked all products for accuracy and correctness, using NetSuite for any product or price adjustments. • I drove sales by using flows to upsell/cross-sell products and created collection-specific content to boost conversion. • I assisted the Director of Ecommerce in maintaining merchandising strategy, site conversion, customer experience, and marketing campaigns, keeping a close eye on sales and site performance daily. • I coordinated with the marketing team to fully understand all content, ensuring proper inventory and linking strategies to drive traffic back to our website. • I performed site sweeps to ensure the accuracy of product data and inventory availability. • I updated and maintained Trello boards related to product launches and site tasks. • I partnered with our Customer Service team to resolve any issues related to products, the website, or inventory. • I stayed current on e-commerce, email, and Shopify trends to ensure up-to-date knowledge.

My ultimate aim in that position was to hire and develop a team into a seamlessly functioning unit. Ensuring quality assurance of Zendesk tickets was vital, as was establishing appropriate KPI metrics within email, phone, and chat communications.