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Elizabeth Guggemos: Director of Agency Partnerships in Denver, Colorado

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Elizabeth Guggemos

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Director of Agency Partnerships
Denver | United States
Skills
  • Marketing
  • Digital
  • General
  • Advertising
  • Marketing Communications
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Interests

No information

Industries
Bike
Golf
Dive
Creative Agencies
Fashion
Fishing
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HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects

No information

Work experience
Image Techint Labs

Techint Labs

Director of Agency Partnerships Account Director | 11/2021 - 04/2023

Oversaw and managed relationships with 8 agency partners with responsibilities in billing, relationship management, contracting, profitability analysis and improvement, and account strategy ● Collaborated with the Media Team to develop omni-channel digital media plans, identify areas of opportunity, and expand client portfolios ● Managed a team of 4 account managers and account coordinators ● Oversaw 50+ digital advertising accounts with budgets ranging from $5k/mo to $100k+/mo ● Personally managed 6-10 high value accounts, responsible for strategy and advertising campaign analytics across all media channels ● Client roster included local, regional and national advertisers including The Denver Regional Council of Governments, Colorado State University, Austin Community College, Dollar Bank, Gravity Haus, Glenwood Hot Springs, and Manchester University
Image Techint Labs

Techint Labs

Account Manager | 04/2018 - 10/2021

Strategized, managed and reported on marketing campaigns across digital and traditional channels including out of home, programmatic audio, display, connected TV, paid search, paid social and video ● Worked with Campaign Specialists to monitor and optimize campaigns and ensure performance goals were met ● Acted as the point of contact between clients and internal teams to communicate strategies, campaign recommendations and performance insights ● Delivered campaign reporting and analytics on a bi-weekly, monthly, quarterly and annual basis. Leveraged proprietary reporting technology, Google Analytics and Google Ads ● Collaborated with the Business Development, Client Services, Creative, and Operations teams to develop and implement post-sale workflows and strategies to retain and grow revenue among clients
Image AdCellerant Techint Labs

AdCellerant Techint Labs

Account Coordinator Project Manager Media Buyer | 11/2017 - 04/2018

Assisted in the development of strategic client-facing digital advertising proposals based on client goals and budget ● Managed client relationships to collect necessary assets, report on campaign performance and guarantee timely project launches on assigned projects ● Worked closely with operations and software teams to ensure delivery of campaigns ● Developed relationships, negotiated aggressive rates, and executed digital media buys with national publishers
Image Vail Resorts

Vail Resorts

Pro Bono Consultant | 10/2016 - 12/2016

Performed rebranding and real estate analysis on a 4-person team for Vail Resorts Retail as part of a strategic initiative to change business ● Reviewed and analyzed market data ● Presented results to Director of Marketing and Marketing Team and made recommendations based on predetermined criteria and data analysis
Image The Edge Kids and Fitness

The Edge Kids and Fitness

Preschool Teacher | 02/2015 - 07/2016

● Organized and planned daily schedule, activities and lessons for pre-K classroom ● Documented growth and learning through portfolio building for individual children, communicated daily with parents on children's progress
Image Cardrona Alpine Resort

Cardrona Alpine Resort

Ski Instructor Kids Center Coordinator | 12/2012 - 10/2014

Ski instructor for adults and children of all abilities; planned and executed lessons according to ability levels of students ● Organized, scheduled and booked lessons ● Provided customer service to guests and was responsible for up-selling resort services
Education history
Image University of Colorado

University of Colorado

MBA

Image Montana State

Montana State

bachelors

Connections
Companies (0)

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1501 Lincoln Blvd.#1014 Venice, CA. 90291