Elizabeth Guggemos: Director of Agency Partnerships in Denver, Colorado

Summary
Activity
Projects
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Work experience
Techint Labs
Director of Agency Partnerships Account Director | 11/2021 - 04/2023
Oversaw and managed relationships with 8 agency partners with responsibilities in billing, relationship management, contracting, profitability analysis and improvement,
and account strategy
● Collaborated with the Media Team to develop omni-channel digital media plans, identify
areas of opportunity, and expand client portfolios
● Managed a team of 4 account managers and account coordinators
● Oversaw 50+ digital advertising accounts with budgets ranging from $5k/mo to $100k+/mo
● Personally managed 6-10 high value accounts, responsible for strategy and advertising
campaign analytics across all media channels
● Client roster included local, regional and national advertisers including The Denver
Regional Council of Governments, Colorado State University, Austin Community College,
Dollar Bank, Gravity Haus, Glenwood Hot Springs, and Manchester University
Techint Labs
Account Manager | 04/2018 - 10/2021
Strategized, managed and reported on marketing campaigns across digital and traditional channels including out of home, programmatic audio, display, connected TV,
paid search, paid social and video
● Worked with Campaign Specialists to monitor and optimize campaigns and ensure
performance goals were met
● Acted as the point of contact between clients and internal teams to communicate
strategies, campaign recommendations and performance insights
● Delivered campaign reporting and analytics on a bi-weekly, monthly, quarterly and annual basis. Leveraged proprietary reporting technology, Google Analytics and Google
Ads
● Collaborated with the Business Development, Client Services, Creative, and Operations
teams to develop and implement post-sale workflows and strategies to retain and grow
revenue among clients
AdCellerant Techint Labs
Account Coordinator Project Manager Media Buyer | 11/2017 - 04/2018
Assisted in the development of strategic client-facing digital advertising proposals based
on client goals and budget
● Managed client relationships to collect necessary assets, report on campaign performance and guarantee timely project launches on assigned projects
● Worked closely with operations and software teams to ensure delivery of campaigns
● Developed relationships, negotiated aggressive rates, and executed digital media buys
with national publishers

Vail Resorts
Pro Bono Consultant | 10/2016 - 12/2016
Performed rebranding and real estate analysis on a 4-person team for Vail Resorts Retail
as part of a strategic initiative to change business
● Reviewed and analyzed market data
● Presented results to Director of Marketing and Marketing Team and made recommendations based on predetermined criteria and data analysis
The Edge Kids and Fitness
Preschool Teacher | 02/2015 - 07/2016
● Organized and planned daily schedule, activities and lessons for pre-K classroom
● Documented growth and learning through portfolio building for individual children,
communicated daily with parents on children's progress
Cardrona Alpine Resort
Ski Instructor Kids Center Coordinator | 12/2012 - 10/2014
Ski instructor for adults and children of all abilities; planned and executed lessons
according to ability levels of students
● Organized, scheduled and booked lessons
● Provided customer service to guests and was responsible for up-selling resort services
Education history
University of Colorado
MBA
Montana State
bachelors
Connections
Companies (0)
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