Eric Tomlinson: Director of Brand Partnerships in Surfside, CA

Primary marketing executive for brand partnerships and media collaborations for all major national partners of one of the nation’s fastest-growing national beverage companies; Conceived and initiated a strategic long-term overhaul of brand approach, including target audience and customer base diversification, engagement with new brand partners and representatives, and media diversification that resulted in substantial additional brand recognition and engagement; Lead manager for event negotiations, partnership media, and advertising coordination for complete flagship-360 events, sporting events, concerts, and major brand engagements and meetings; Manager of a team of talented marketing professionals utilizing seven-figure national budgets to create impactful, growth-oriented brand marketing campaigns for major media; Chief director of marketing and collaborations for a multi-sport team of well-known professional athletes; Director of content development including film, commercial, digital and web, social, and other media.

Principle marketing executive for all Globe brand operations throughout North America - collaborating with executive, creative, sales, global product, ecommerce and other key teams to fully develop seasonal and quarterly brand and marketing strategies and programs that build brand equity and maximize market-optimization opportunities;Development and management of the North American annual marketing budget; Creation, execution and management of seasonal campaigns, media partnerships, visual merchandising programs, seasonal trade and consumer events, sponsorships, promotional initiatives and athlete activation

Manage surf-related marketing for one of the action sports industry’s most recognizable international brands; Guide global surf marketing including major advertising and media efforts, conceptualization and branding of retail surf merchandise; Associate Producer of feature surfing films and related content; Manage and implement global promotion of feature films, short films and major video releases; Manage Globe’s surfing team of high-profile athletes; Represent the company at major award, industry gatherings and major surfing competitions.