Hans Rohde: Global International Business Manager in San Juan Capistrano, CA
Hans Rohde
Global International Business Manager
San Juan Capistrano | United States
Skills
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Interests
Cooking
Traveling
Languages
Exploring
Industries
Lifestyle
Outdoor
Skate
Snow
Streetwear
Surf
Summary
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Activity
Projects
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Work experience
Manscaped Inc.
Global International Business Manager | 08/2021 - Current
- Function as the regional brand manager for Manscaped's focus regions
- Manage brand building initiatives in international markets
- Collaborate with creative and marketing teams to create campaigns and content
that is optimized for international regions
- Onboard international agencies
- Manage all international pricing and competitive analysis
- Function as a international consultant for in-house marketing and creative teams
- Go-to-market lead for all international launches
- Lead optimizations efforts for international websites including SEO, A/B tests
and translations
- Alignment with other international stakeholders in the company such as
Operations, Finance, Retention teams
- Built a global calendar to harmonize efforts and maximize impact of campaigns
adidas
Global Digital Brand Communications Manager Sustainability | 06/2020 - 07/2021
- Manage adidas digital platforms for horizontal sustainability initiatives and campaigns
- Creation of global sustainability campaigns and implementation across digital channels
- Alignment with other global sustainability departments
- Defining comms strategy for global sustainability initiatives
- Guiding BUs in creation and distribution of sustainability content
- Optimize consumer journey and experience across digital platforms
- Horizontal alignment with BUs on sustainability calendar and campaigns
- Ensure implementation of global guidelines with local digital teams around the globe
- Creation and management of global adidas sustainability and purpose sites
adidas
Project Manager Global Brand Communications Action Sports | 03/2017 - 05/2020
- Build and constantly improve processes for the Brand Comms Team for seasonal marketing and brand planning as well as campaign creation
- Manage timelines and workback calendars for all campaign creation
- Monitor and track Global Comms Marketing Working Budget
- Ensure alignment of Comms Department with all other BU Departments
- Manage relationship with adidas Brand Production Department
- Ensure on time and on budget delivery of all action sports campaign assets
- Build tools to help the comms, retail and digital functions to stay on track of their tasks
- Alignment with adidas Group Brand Marketing Operations team
- Manage relationships with agency partner
Sole Technology
Marketing Manager Germany, Austria, Spain | 09/2015 - 08/2016
Marketing for all Sole Tech brands - Etnies, éS, Emerica, Altamont and ThirtyTwo
- Allocation and tracking of marketing budgets
- Manage retail marketing activities, budgets and campaigns
- Negotiate and coordinate key account marketing budgets and initiatives
- Organization of events and trade shows
- Manage regional PR and media
- Coordinate promotion of seasonal marketing stories
Sole Technology
Marketing Manager Germany | 10/2014 - 08/2015
Marketing for the brands Etnies and ThirtyTwo
- Allocation and tracking of marketing budgets
- Manage retail marketing activities, budgets and campaigns
- Negotiate and coordinate key account marketing budgets and initiatives
- Organization of events and trade shows
- Manage regional PR and media
- Coordinate promotion of seasonal marketing stories
DAKINE
Key Account Consultant | 06/2014 - 10/2014
Consulting on all key account matters after ERP system change and relocation of the office from Soorts-Hossegor to Annecy, France.
- Consulting on key account related back-office functions and procedures
- Develop key account specific logistic procedures to ensure timely delivery and accordance to key account vendor requirements
- Train new staff on efficient reporting techniques
Nixon, Inc.
Key Account and Export Coordinator EMEA | 01/2013 - 06/2014
In house contact person for all European key accounts and support of export department.
- First in-house contact for all key account enquiries
- Preparation and analysis of periodical sales reports of key account and export sales performance
- Reporting to general management, sales manager and export sales manager
- Function as link between sales, marketing, operations and logistics department
- Ensuring that order, delivery and communication requirements are met
- Coordination of all European key account logistics
- Export department support in distributor contact and logistics
Nixon, Inc.
Sales Assistant | 09/2011 - 12/2012
Sales support and customer service for Germany and Sweden, customer relationship management and dealer support. Dealing with all German clients including big action sports key accounts (e.g. Planet Sports, Frontline, Titus, Zalando).
- Client data base management
- Order book maintenance
- Expedition follow up
- After sales service
- Special sales operations
- Key account procedure follow up
Millhaus GmbH
Assistant Project Manager | 10/2010 - 04/2011
Internship Marketing and Communications
Working on projects for Arnette Europe, MINI, German Telekom, Fiat and others.
- Social media content management and communication for Arnette Europe
- Assistant project manager "Arnette - IN YOUR FACE" campaign
- Assistance in developement of social media applications
- Tracking of numerous marketing and communication campaigns
- Assistance in the presentation of MINI as main sponsor at the Burton European Open 2011
- Assistance in the organization of Telekom Extreme Playgrounds 2010 in Berlin
- Assistance in the organization of Fiat Freestyle Team activities
Education history
California State University of San Bernardino
Bachelor | 2009 - 2010
University of Applied Sciences Fulda
Bachelor | 2007 - 2011
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