james Mintz: in Hunitngton Beach, CA
james Mintz
Hunitngton Beach | United States
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Summary
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Work experience
TravisMathew
Manager, Marketing | 08/2018 - 02/2020
• Manager/Leader: Led team of 14 & responsible for $2M+ annual OPEX / CAPEX budget
• Mobile Experiential: Led design, plan & build of 75' retail & hospitality trailer, aka "ELEANOR" ($1M project)
• Retail Build-outs: Led design, plan & build a 1st of its kind 300sf retail installation at TPC San Antonio (3x revenue growth in first year)
• Trade-show: PGA Merchandising Show: headed up 80x100 booth (TravisMathew) + 30x50 booth (Cuater) + retail & hospitality trailer "ELEANOR"
• Events: Head of Outside Events team consisting of 2 managers, 10 coordinators, 10 vehicles, 300 events, $4M revenue (+10% YoY)
• Sponsorship Activations: Negotiated & executed companies 1st Farmers Insurance Open sponsorship & activation consisting of Pro-Am player package, Pro-Am gifting suite + on-course activation generating $25K in revenue
• Sponsorship Activations: Led team with soup-to-nuts management and execution of 1st partnership with American Century Championship consisting of player packages + 2 on-course activations generating $30k in revenue
• Go-paperless Initiative: Launch of iOS App to eliminate paper orders and reduce order processing lead-time by ~25% for $4M Outside Events sales channel
• Process Improvement: Led concept, design & launch of wholesale/retail exhibit SOP project reducing project lead-times by ~20% while raising material & finish quality
RED Digital Cinema
Sr. Manager, Global Events & Exhibits | 12/2014 - 08/2018
• Manager/Leader: Led team of 2 marketing managers and responsible for $2M+ annual OPEX / CAPEX budget
• Trade-show: Responsible for global exhibit program across 6 countries including design, plan & build of all booths and activations, including the National Association of Broadcasting (NAB) activation with 9,000sf of exhibit space and a state of the art 4K theater
• Cost Savings: Identified $75k of onsite labor costs after auditing show identifying excessive spend at largest, annual, company, trade-show (NAB)
• Global Marketing Initiative: Spearheaded design, production & distribution of global Marketing Kits including creative guidelines and superset of assets for regional offices to use in local campaigns and activations
• Partner Marketing Collaboration: Led operations and execution of REDirect, an annual short film competition collaborating with content creators and brands like The Berrics, Surfer Magazine and Outdoor Magazine•
• Process Improvement: Development of SOP’s and best practices for project archiving and asset management
Panasonic Avionics Corporation
Manager, Exhibits & Events | 07/2004 - 12/2014
• Manager/Leader: Led team of 3 technical marketing specialists and responsible for managing $3M+ annual OPEX / CAPEX budget
• Trade-shows: Responsible for global program across 4 countries, including the Consumer Electronics Show (CES) activation and up to 4,000sf & $1M+ project budget
• Exhibits & Build-outs: Responsible for global product demonstration exhibits across 4 countries, including permanent installations for Panasonic, Boeing & Airbus
• Product Marketing: Responsible for global product demonstration program, including SOP’s, creative assets and presentation equipment for regional sales and marketing product kits
• Sponsorship Activations: Led development course-wide activation at golf’s US Senior Open (2010) including a volunteer program providing staff in regional office to participate in setup, tournament duties and strike
Rockwell Collins
Supervisor, Multimedia | 06/1996 - 07/2004
Previous Positions:
• Content Manager
• Project Manager, Custom Software
• Lead Graphic Designer
Education history
California State University, Fullerton
Bachelor's of Fine Arts
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