Jeannie W Kulia Lee: Sr Buyer / Brand Manager - Bedford Fair in Warren, PA

Recruited as the Sr Product Manager in footwear for all catalog titles at Blair. Tasked to increase footwear assortment and developed a stand alone business. Addressed inventory issue, increased footwear turnover from 0.9 to 2.2. Reduced mark down, increase gross margin. Developed seasonal stand alone footwear catalogs. Introduced seasonal appropriate footwear assortment. Worked closely with marketing and creative to leverage vendor assets and co-op plans Took on a new role in August as Sr Product Manager / Brand Manager for Bedford Fair catalog, the faster growing fashion brand at Blair. Responsible for full merchandising/line building function for Bedford from seasonal concepts, paginations, category assignments, covers and back cover selection to apparel line building/ product development. Train and mentor assistants and supports.