Jeremy Whisnant: Director, E-Tail in Encinitas, CA
Jeremy Whisnant
Director, E-Tail
Encinitas | United States
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Work experience
COOLA Suncare
VP, Digital | 02/2020 - 04/2025
P&L responsibility for digital sales and marketing strategy, planning, and execution for Amazon and DTC channels. Over the last 5 years, Amazon OPS has grown in excess of 4x under my leadership, and as a result of the strategy and tactics deployed in-house and with agency partners. I added the DTC business to my portfolio at the end of 2022 and turned the business around in 2023, exceeding 20% growth YoY. Successfully launched a new, optimized website in April 2024, which was completed at minimal cost to the company as a result of tech stack and vendor cleanup. Additional responsibility for specialty online retail such as the FSA channel, a critical contributor to cash reserves in colder months.
Swann Communications, Inc.
E-Commerce Director | 08/2017 - 05/2019
Headed a team managing $30 million of global annual online sales, including P&L responsibility for Swann.com in nine countries. Managed US Amazon relationship (1P & 3P) and established worldwide marketplace sales and technology strategy to sell Swann products on 12 marketplaces.
Northern Arizona University
Director, Digital Strategy | 11/2016 - 08/2017
Led NAU’s digital strategy design and execution, and built a team of analytics, SEO, PPC, display, retargeting, content marketing, and social experts. With a focus on increasing applications, admissions, and retention, designed a unified approach to the university’s digital footprint across disparate and historically independent departments.
LV310 Technology, Inc.
Head of Global eCommerce | 10/2015 - 10/2016
Reported to the CEO, and led a 30-person team of employees and contractors in the US, UK, and India that managed marketing, SEO, customer service, and all website technology. Implemented a complete marketing stack, including behavioral targeting, segmentation, customer reviews, analytics, and affiliate marketing.
Sony Electronics
Sony Direct, Alternate Channels Lead | 01/2012 - 10/2015
Ran all programs and segments for Sony Direct, driving over $40 million of Sony’s US e-commerce business, in addition to supporting retail and call center sales and operations. Despite huge organizational changes and losing the VAIO product line in 2014, all programs and segments grew under my leadership.
Adobe Systems
Account Management | 07/2008 - 01/2012
Owned retention and cross-sell/up-sell for $10 million of ACV from Fortune 500 Adobe Marketing Suite customers. Consistently awarded as a top performer, and delivered the lowest attrition rate on the team.
Self-Employed
Self-Employed | 09/2004 - 06/2008
Consulting, sales, e-commerce, real estate.
Gateway, Inc.
Business Development Manager | 01/1999 - 01/2004
Managed $45 million of revenue from Amazon.com, Costco, Costo.com, Sam’s Club, and Samsclub.com.
The Geneva Companies
Associate, M&A | 01/1997 - 01/1999
Completed and delivered valuations for 45 small and medium sized business owners.
Education history
University of California, Irvine
B.A. | 1993 - 1997
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