larry wilkens: National Sales Manager in Carlsbad, California
larry wilkens

National Sales Manager
Carlsbad | United States
Skills
- Sales
- Account Management
Interests
Basketball
Pickleball
Tennis
Hiking
Summary
No information
Activity
Projects
No information
Work experience
CLIQ PRODUCTS
Advisor/Sales Director US and Canada | 03/2023 - Current
Responsible bringing CLIQ to wholesale in US and Canada markets. Prior to advising, CLIQ had no wholesale exposure--all their previous
sales were D2C through their own website and Amazon.
● I have extensive wholesale experience and relationships. I have worked with all these following target accounts. CLIQ Outdoor targets are
REI, Cabelas/Bass Pro, Backcountry, Camping World, Sportsmans Warehouse, West Marine. Sporting Goods targets include Dick's,
Hibbett, Dunhams, Academy, Big 5, Scheels. Department Store targets are Nordstrom, Macys, Bealls FL, Kohls, Fred Meyer. Club targets
are Costco, Sam's, BJ. Mass target is Wal-Mart, Target, Lowes, HD, Best Buy. Online targets are QVC, HSN, CBS, GMA, Zulily, Huckberry,
Gilt, Touch of Modern, ShopHQ. Catalog targets are Sportsmans Guide, RH, Ballard, Frontgate. Military accounts include AAFES, GovX.
Off Price targets are TJX, Ross. Promotional/Gifting target accounts are Zola, Lapine, Nadel, Rymax, Uline, Loop & Tie, WGood.
Distributors include Liberty Mountain and NRS. Canadian targets include Canadian Tire, Costco Canada, REI Canada, Atmosphere, Sports
Chek.
● Hired rep groups to represent CLIQ across the US and Canada. Developed sales programs, wholesale price lists, helped design digital
catalog and tradeshow fliers, created and implemented rep contracts, assigned rep sales goals.
● Signed on distributors to represent CLIQ.
● Responsible for all wholesale business aspects including segmentation, assortment planning, forecasting, dealer presentation, report
analysis, budget management, trade shows and implementing sales/marketing objectives.
BINDLE BOTTLE
Advisor/Sales Director US | 07/2022 - 03/2023
Responsible for bringing Bindle Bottle to online wholesale in the US market. Prior to advising, Bindle had no wholesale exposure--all their
previous sales were D2C through their own website and Amazon.
● Secured multiple QVC airings and multiple GMA (Good Morning America) airings.
● Sold Bindle Bottle into independent grocery stores in So. California.
● Introduced Bindle to promotional goods market by securing deals with Rymax, Jack Nadal, Premco, Harco and others.
● Secured Bindle flash sales on Huckberry, Zulily and Touch of Modern.
CGEAR SAND FREE VENTOLATION FOOTWEAR
Advisor/Sales Director US and Canada | 01/2017 - 12/2021
● Responsible for setting the foundation for CGear Sand-Free and Ventolation Footwear sales.
● Hired independent rep groups to represent the CGear and Ventolation brands across the US and Canada. Created and implemented rep
contracts, developed sales programs, assigned rep sales goals.
● Responsible for all business aspects including forecasting, placing product buys with factory, creating and implementing Amazon and other key account sales strategy and implementing sales/marketing objectives.
● Travel the US/Canada and present to major accounts including Amazon, Zappos, Nordstrom, REI, Scheels, Cabelas/Bass Pro, Kohl's, West
Marine, Sportsmans Warehouse, Big 5, Academy, Bealls FL, QVC, Costco, Walmart, Stage Stores, AAFES, Fred Meyer, Zulily,
Shoemall.com, Bed Bath & Beyond, Target, MEC, Canadian Tire and others.

CROCS
Sales Manager West Region | 01/2007 - 12/2017
● Managed $35M+ territory covering the 22 Western states.
● Responsible for managing, hiring and training of 8 in-house territory representatives.
● Managed marketing budget (co-op) of $1M+
● Direct account responsibility of TJX and Ross. Travel Western US and visited all key accounts, including Amazon, Zappos, Nordstrom, Big
5, Fred Meyer, West Marine, Sportsmans Warehouse, AAFES, Bluestem, Sportsmans Guide, Mason Companies, Sports Inc, NBS,
Worldwide, Zulily.
SKECHERS
Sales Manager | 01/2005 - 12/2007
Represented Skechers largest division--Skechers Sport. Responsible for all accounts in key Southern California territory
Education history
SAN DIEGO STATE
bachelors
Connections
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