Lisa-Marie Brennan: in oceanside, CA

•Collaborated with R&D group, sales management and training teams to design and create a wide range of effective communications, promotional pieces and packaging designs •Competently managed all aspects of a vital direct mail program, including production, procurement, results analysis and all expenditures within the one-half million dollar annual budget •Planned and executed effective marketing strategies, referral campaigns, featured product programs and targeted promotions •Oversaw the design, structure, function and content creation for a successful B2B e-commerce website •Responsible for ongoing web content creation, maintaining company blog and all aspects related to the launch and content direction of social media developments •Successfully managed a skilled, multi-disciplinary team responsible for driving the new product process from inception through development and launch •Effectively utilized Microsoft database management systems to monitor and develop strategies