Lorenzo Lietti: vp sales in San Marcos, California

Encinitas, CA May 2020 - Jan 2021

Vista, CA Nov 2018-April 2020

Los Angeles, CA June 2017- December 2018

Built annual sales and marketing budget by thoroughly analyzing previous years’ results, current product line and general market status/position with the goal to maximize ROI. Successfully managed the sales team by efficiently recruiting, setting clear objectives and coaching. Achieved 50%+ growth in custom sales by diligently prospecting, lead generating and closing sales in a timely matter. Developed and executed a strategic sales plan to grow the company’s customer base and ensure its strong community by leveraging marketing opportunities linked to out Hit Squad and Pro Athletes. Repeatedly created and developed new business opportunities for the brand by participating in events, networking with other brands in the industry and also non-endemic brands. Built relationships and managed contract negotiations with athletes, partners, and service providers by clearly communicating goals and expectations for the upcoming season. Developed a Wattie Ink. unique company culture by properly recruiting and openly communicating with team members. Directly managed E-Commerce Agency to achieve online sales goals. Coordinated production output with creative teams to insure proper and timely collection launches by implementing the use of Wrike (project management platform) to give all involved exposure to every step of a given project.