Lorenzo Lietti: vp sales in San Marcos, California
Lorenzo Lietti
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vp sales
San Marcos | United States
Interests
I am drawn to the history
It represents a way for me to stay connected with my roots
I am a plant-based nutrition advocate. i love the outdoors
I am an accomplished endurance athlete and avid cyclist with a keen passion for cyclocross
The tradition and the simplicity of riding a bike.
Industries
Bike
Outdoor
Snow
Surf
Summary
Activity
Projects
No information
Work experience
BUBS NATURALS
Director of Retail Sales | 04/2022 - Current
Encinitas, CA May 2020 - Jan 2021
BUFFALO MARKET
Director of Sales | 11/2021 - 03/2022
Vista, CA Nov 2018-April 2020
SWOON LEMONADE
Director of Sales West | 02/2021 - 10/2021
Los Angeles, CA June 2017- December 2018
Wattie Ink.
General Manager | 12/2018 - 04/2020
Built annual sales and marketing budget by thoroughly analyzing previous years’ results, current product line and general market status/position with the goal to maximize ROI.
Successfully managed the sales team by efficiently recruiting, setting clear objectives and coaching.
Achieved 50%+ growth in custom sales by diligently prospecting, lead generating and closing sales in a timely matter.
Developed and executed a strategic sales plan to grow the company’s customer base and ensure its strong community by leveraging marketing opportunities linked to out Hit Squad and Pro Athletes.
Repeatedly created and developed new business opportunities for the brand by participating in events, networking with other brands in the industry and also non-endemic brands.
Built relationships and managed contract negotiations with athletes, partners, and service providers by clearly communicating goals and expectations for the upcoming season.
Developed a Wattie Ink. unique company culture by properly recruiting and openly communicating with team members.
Directly managed E-Commerce Agency to achieve online sales goals.
Coordinated production output with creative teams to insure proper and timely collection launches by implementing the use of Wrike (project management platform) to give all involved exposure to every step of a given project.
Education history
Istituto Ortopedico Galeazzi
bachelors
Connections
Companies (0)
No information