Marius Iliescu: in Irvine, CA

Product Design: • Conceptualize, design and tech pack 85% of the new product line (Jackets, Pants, Gloves, Luggage). • Work through and maximize product value following the company's investment and budget strategies. • Find creative solutions to design challenges, reducing production expenditures by an average of 10-15%. Product Development: • Assist with sample evaluation and review, prototype revisions and factory communications. • Oversee and ensure that factory communications occur in a timely and efficient manner. • Find alternative manufacturing and construction processes in order to maximize the quality and value of end products. Packaging: • Design packaging that is cohesive with the brand's creed and value proposition. • Packaging components include: Labels, Hang Tags, Boxes, Stickers, Promotional Tags. • Design all product-associated support literature such as: illustrations, specs, user instructions, user manuals Catalog Design: • Conceptualize and design the brand catalog in print and electronic form. • Supervise product photography and optimize images for print and web use. • Design, organize and create the catalog layout based on printer specifications. • Assist, oversee and implement pre-press catalog requirements. • Optimize digital catalog for interactive web use. PS. See attached file for a small sample of my work.