Matt Weaber: Vice President of Sales in Encinitas, CA

- Management, development, and full P&L responsibility for prAna's global wholesale business - Responsible for 30+ outside sales reps in North America and distributorships in 30+ countries - Development and execution of organizational short, mid, and long range strategic plans - Created seasonal departmental and territory sales goals; including sales incentives and bonus structure for our internal sales team. - Developed wholesale department structure and function, including fulfillment of most key positions. - Worked directly with key accounts in all channels of the business including Specialty Outdoor, Online, Big Box, Sporting Goods, Hunt/Fish, Department Store, Boutique, Run Specialty, Yoga, Surf/Swim - Developed key seasonal Go-To-Market strategies in concert with Marketing, Design, and Merchandising. - Collaborated with all business units to develop Omni-channel strategy for the organization