Matthew Heinemeyer: Partner & CMO in Pasadena, CA

Created brand from scratch (ATA) using Internet as sole means of marketing and distribution. Company has since grown to 1,000,000+ combined social following with $28,000,000 in sales, $500,000 in charitable donations, 500,000 orders processed via team of 30 employees. During this process, I became an expert level operator on every system utilized for creatives, product development, logistics, media buying/campaigns, analytics, Email, production, IT and team building/employee development. My experience gives me a deep and diverse understanding of how businesses scale and operate with the nuance required to be a fair, valuable and effective leader. My work means everything to me and I am incredibly passionate about challenging projects and situations that require all of my faculties.

Created entirely new POD business model rooted in existing core competencies that has since grown to $3,000,000 in sales by working with major clients such as The NBA, Buzzfeed, Harry Styles, Rolling Stone, Mitchell & Ness, Logan Paul, and more. Responsible for all facets of creatives, marketing, communications, software, hardware, and account management.

El Monte, CA * www.amrel.com Reported to CEO/President while creating and managing all facets of marketing, including, websites, external digital profiles, social media, B2B, B2C, and trade show presence. Served as eCommerce director, media buyer, graphic designer, copywriter while managing team of eight employees.

Industry, CA * www.hottopic.com Responsible for creating all copy and content published to eCommerce website, as well as conducting live interviews with musicians, and celebrities for original website content.

Los Angeles, CA * www.epitaph.com Tasked with taking entire company digital including, new websites, digital music distribution (iTunes, Napster, MP3.com), all website content (videos, images, copy), establishing all social media profiles, establishing digital presence for all top-tier bands. Epitaph became first independent label to be added to iTunes, and I worked directly with distribution services and artists on all promotional materials such as copy, video, imagery, and sales promotions.

General Studies