Mike Cianciulli: in Santa Barbara, CA
Mike Cianciulli

Santa Barbara | United States
Skills
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Interests
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Industries
Lifestyle
Outdoor
Snow
Surf
Summary
Activity
Projects
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Work experience

Red Bull Media House
Producer, Sports | 02/2019 - 09/2020
-Ideate scalable show concepts and develop pilot episodes featuring world-renowned athletes to increase RBMH’s global content offering, while using cutting-edge storytelling avenues, consistently exceeding platform-specific benchmarks and reaching millions of viewers.
-Oversee all aspects of the video project life cycle: ideation, story development, budgeting, casting, pre-production, production, post-production, asset delivery, programming and activation.
-Hire and direct talent, DPs, film crews, editors and motion graphic artists to ensure authentic storytelling outcomes.

Red Bull Media House
Brand Marketing Producer | 10/2018 - 02/2019
-Lead digital content strategy for national marketing campaigns across multiple platforms including Red Bull TV, You Tube, RedBull.com, Facebook, Instagram and third-party media.
-Strategize with Brand, Communications, Programming and Social teams to ensure maximum impact while engaging target
consumers and reaching new audiences.

Red Bull Media House
Digital Adventure Producer/Editor | 09/2016 - 02/2019
* Direct global multimedia content projects, from ideation to activation, among varied sports disciplines; oversee field teams.
* Executive Producer of "Van Life" franchise, garnering 12 million views over two seasons.
* Produce RBNA's most viral Facebook video "Karl Meltzer's Appalachian Trail Diet" -- 14.5 million views and 93,000 shares.
* Manage network of freelance content producers: filmers, photographers, writers and social influencers.

Surfline
Managing Editor/Lead Producer | 04/2007 - 08/2015
* Oversee all online editorial for an audience of 1.7 million unique monthly users with 40 million average monthly page views.
* Produce, write, direct and narrate short films and documentaries; featured in 2014 Newport Film Festival.
* Direct online events: Wave of the Winter, GoPro of the World, Smith Grudge Match and Mauli Ola's Battle for the Breasts.
* Cover breaking news, monitor analytics, manage editorial calendar, travel assignments, staff scheduling and budgets.
USA Surfing (National Governing Body)
Media/Marketing Manager, USA Surf Team Manager | 08/2005 - 04/2007
* Create copy and select images for all digital content, advertising and marketing materials for USA Surf Team.
* Coordinate and direct photo shoots for national marketing campaigns for Surfing America and title sponsor PacSun.
Education history
Stetson University
Bachelor of Arts degree | 1998 - 2002
Connections
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