Misti Riedel: Principle / Chief Sales, Marketing & Operations Officer in Huntington Beach, CA

• Founder of www.mistidawnaccessories.com, an Ecommerce jewelry store that houses various brands with similar market appeal. • Responsible for identifying and pitching additional brand partnership prospects. • Define market segmentation and overall site brand definition with aesthetic design and messaging to align with brand essence. • Develop comprehensive go-to-market and advertising strategies to drive site traffic and conversion using social media and other affiliate partnerships to increase market reach. • Oversee all pre and post-sale operations to ensure a solid customer fulfillment experience. • Ensure that the online shop maximizes opportunities by continuously analyzing the business and reacting to real-time trends in sales and turns.