patrick mcnulty: in Carlsbad, CA

Sucessfully launched new brand in the US, Puerto Rico and Caribbean with key independant accounts , department stores and specialty retailers contributing to $25 million in sales in 3 years.

Pioneered new brand throughout US, Europe and Asia in first year. Achieved profitability in company’s first year and maintained it for nine years with no outside investments. Managed all aspects of the business, sales, marketing and infrastructure. hired,trained and managed sales representatives and international distributors. Managed inventory and maintained adequate levels. Worked with designers on product direction Developed merchandising and shop and shop concept stores in key global markets.